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1、目錄摘要隨著國(guó)民經(jīng)濟(jì)的發(fā)展,超市在國(guó)民經(jīng)濟(jì)中的地位越來(lái)越高,其發(fā)揮的作用也在日益擴(kuò)大。中國(guó)超級(jí)市場(chǎng)的發(fā)展,成為一場(chǎng)中國(guó)流通領(lǐng)域真正的革命,它促進(jìn)了我國(guó)就業(yè)水平的提高,緩解了政府的就業(yè)壓力,因此得到了政府大力支持。同時(shí),超市的發(fā)展也加快了產(chǎn)品結(jié)構(gòu)的調(diào)整,為政府貢獻(xiàn)了大量的稅收,提高了人員的素質(zhì)和國(guó)際競(jìng)爭(zhēng)能力,促進(jìn)了現(xiàn)代物流等其他配送行業(yè)的發(fā)展,甚至對(duì)整個(gè)第三產(chǎn)業(yè)的發(fā)展也起到了推動(dòng)作用。人人樂(lè)超市的總部位于深圳,全名稱為人人樂(lè)連鎖商業(yè)集團(tuán)股份有限公司。該企業(yè)于2010年實(shí)現(xiàn)了最高戰(zhàn)略目標(biāo)——股票上市,為企業(yè)實(shí)行積極的擴(kuò)
2、張政策提供資金支持,增加了企業(yè)的知名度,增強(qiáng)了企業(yè)自身的競(jìng)爭(zhēng)力。本文在敘述、肯定了超市行業(yè)在國(guó)民經(jīng)濟(jì)中的地位和作用的同時(shí),通過(guò)對(duì)人人樂(lè)超市西安東門店的實(shí)地調(diào)查和研究,簡(jiǎn)要說(shuō)明了人人樂(lè)東門店的現(xiàn)狀,簡(jiǎn)單分析了該超市的基本概況、經(jīng)營(yíng)特點(diǎn)及管理信息系統(tǒng),重點(diǎn)對(duì)該超市的經(jīng)營(yíng)水平進(jìn)行分析,提出了就該超市而言目前的經(jīng)營(yíng)優(yōu)勢(shì)及消費(fèi)市場(chǎng)上存在的問(wèn)題,并針對(duì)這些問(wèn)題提出了個(gè)人的想法及應(yīng)對(duì)策略。雖然東門店是個(gè)分店,但年銷售收入竟達(dá)到三四千萬(wàn),而且利潤(rùn)率也高于行業(yè)平均利潤(rùn)率,毛利率也達(dá)到20.88%,說(shuō)明該企業(yè)戰(zhàn)略正確、經(jīng)營(yíng)有方,有較強(qiáng)
3、的盈利能力,如果能持續(xù)進(jìn)行經(jīng)營(yíng)的改進(jìn)提高,必將在國(guó)民經(jīng)濟(jì)中繼續(xù)發(fā)揮重要的作用。關(guān)鍵詞:超市,經(jīng)營(yíng),信息系統(tǒng),建議37目錄ABSTRACTAlongwiththenationaleconomydevelopment,thesupermarketismoreandmorehighinnationaleconomystatus,itsdisplayfunctiondaybydayisalsoexpanding.TheChinesesupermarketdevelopmentbecomesaChinacurrentdist
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