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1、CHAPTER10SettingProfitMarginsforBiddingInthischapteryouwilllearntosetprofitmarginsforuseinbiddingandhowtheprofitchangesasthevolumeofworkchanges.Youwillalsolearntodeterminethevolumeofconstructionworkandprofitandoverheadmarkupnecessarytocoverthecostsassociatedwiththege
2、neraloverhead.Profitsareusedtopayforgeneraloverheadcostsandprovidetheownerswithaprofit.Iftheprofitsareinsufficienttocoverthegeneraloverheadcoststhecompanywillconsumeitsavailablecashandfail.Iftheprofitsfailtoprovidetheownerswithareasonableprofit,theownersmaydecidether
3、earebetterplacesforthemtoinvesttheirmoneyandthecompanywilllosefinancing.Akeygoalforanyconstructioncompanyistomakemoneyorprofit.Thein-vestorsinaconstructioncompanyexpectthatthemoneytheyhaveinvestedinthecompanywillbeusedtosupplythecashneededtooperatetheconstructioncomp
4、anyandthatthecompanywillgenerateaprofit,thusincreasingthevalueoftheirinvestment.Tosuccessfullyoperateaconstructioncompany,thecom-pany’smanagersmustunderstandhowaconstructioncompanygeneratesprofit.Welimitourdiscussionofprofittoacompany’scorebusinessofbuildingcon-struc
5、tionprojects;inotherwords,theprofitfromconstructionoperations.Forthecompany’sincomestatementshowninFigure2-3,thisprofitisrecordedasnetprofitfromoperations.Assuch,weignoreotherincomesandexpensesandincometaxes.Additionally,wewillassumethatalloftheequipmentcostswillbeal
6、locatedtotheconstructioncostsduringthecourseoftheyear;therefore,thecompanyequipmentcostswillbezero.THEPROFITEQUATIONForaconstructioncompanytherevenuesareintheformofpaymentsfromtheprojectownersorfromthesaleofprojects.Theserevenuesarethenusedforthreekeyitems:topaytheco
7、nstructioncosts,topaythegeneraloverheadcosts,andto221222CHAPTER10FIGURE10-1UseofRevenuesprovidetheprofitfortheinvestorsintheconstructioncompany.TheuseoftherevenuesisshowninFigure10-1.Theconstructioncostsincludeboththedirectandindirect(projectover-head)costsfromalloft
8、heconstructionprojectswhenallequipmentcostshavebeenallocatedtotheconstructioncosts.Thegeneraloverheadcostsincludethosecostsdiscusse