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1、ThispageintentionallyleftblankManagerialEconomicsManagerialeconomics,meaningtheapplicationofeconomicmethodsintheman-agerialdecision-makingprocess,isafundamentalpartofanybusinessormanage-mentcourse.Thistextbookcoversallthemainaspectsofmanagerialeconomics:thetheoryofthefirm;demandtheoryandestimati
2、on;productionandcosttheoryandestimation;marketstructureandpricing;gametheory;investmentanalysisandgovernmentpolicy.Itincludesnumerousandextensivecasestudies,aswellasreviewquestionsandproblem-solvingsectionsattheendofeachchapter.NickWilkinsonadoptsauser-friendlyproblem-solvingapproachwhichtakesth
3、ereaderingradualstepsfromsimpleproblemsthroughincreasinglydifficultmaterialtocomplexcasestudies,providinganunderstandingofhowtherelevantprinciplescanbeappliedtoreal-lifesituationsinvolvingmanagerialdecision-making.Thisbookwillbeinvaluabletobusinessandeconomicsstudentsatbothundergraduateandgradua
4、televelswhohaveabasictrainingincalculusandquantitativemethods.NICKWILKINSONisAssociateProfessorinEconomicsatRichmond,TheAmericanInternationalUniversityinLondon.HehastaughtbusinessandeconomicsinvariousinternationalinstitutionsintheUKandUSA,aswellasworkinginbusinessmanage-mentinbothcountries.?????
5、???????????????????Cambridge,NewYork,Melbourne,Madrid,CapeTown,Singapore,S?oPauloCambridgeUniversityPressTheEdinburghBuilding,Cambridge??????,UKPublishedintheUnitedStatesofAmericabyCambridgeUniversityPress,NewYorkwww.cambridge.orgInformationonthistitle:www.cambridge.org/9780521819930?NickWilkins
6、on2005Thisbookisincopyright.Subjecttostatutoryexceptionandtotheprovisionofrelevantcollectivelicensingagreements,noreproductionofanypartmaytakeplacewithoutthewrittenpermissionofCambridgeUniversityPress.Firstpublishedinprintformat2005????-?????-?-???-?????-?eBook(EBL)????-???-???-?????-?eBook(EBL)
7、????-?????-?-???-?????-?hardback????-???-???-?????-?hardback????-?????-?-???-?????-?paperback????-???-???-?????-?paperbackCambridgeUniversityPresshasnoresponsibilityforthepersistenceoraccuracyof???sforexternalorthird-partyin
