經(jīng)貿(mào)學(xué)院企業(yè)管理專業(yè)招生策劃書

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1、經(jīng)貿(mào)學(xué)院企業(yè)管理專業(yè)招生策劃書經(jīng)貿(mào)學(xué)院企業(yè)管理專業(yè)團(tuán)隊(duì)成員：魏彩奕、魏曉玲、歐林學(xué)、李超、邱偉健18經(jīng)貿(mào)學(xué)院企業(yè)管理專業(yè)招生策劃書目錄一、前言............................................................................................................2二、調(diào)查分析..................................................................

2、...................................22.1專業(yè)優(yōu)勢......................................................................................................22.2問題及現(xiàn)狀..................................................................................................

3、32.3面臨的機(jī)會(huì)..................................................................................................3三、目標(biāo)戰(zhàn)略...................................................................................................4　　3.1公關(guān)主體.............................

4、.........................................................................43.2公關(guān)對(duì)象......................................................................................................43.3公關(guān)目標(biāo).............................................................

5、.........................................4四、媒介宣傳.....................................................................................................54.1網(wǎng)絡(luò)媒介...............................................................................................

6、.......54.2平面媒介......................................................................................................54.3活動(dòng)宣傳......................................................................................................5五、活動(dòng)創(chuàng)意與策劃...............

7、...........................................................................55.1網(wǎng)絡(luò)媒體宣..................................................................................................55.2平面媒體宣.............................................................

8、.....................................65.3企管專業(yè)宣講會(huì)...........................................................................................75.4企管專業(yè)精品課程公開課.............................................................................85.5企