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1、Web2.0TheBusinessModelEditedbyMiltiadisD.LytrasUniversityofPatras,Patras,GreeceErnestoDamianiUniversityofMilan,Milan,ItalyPatriciaOrdó?ezdePablosUniversityofOviedo,Asturias,Spain13Editors:MiltiadisD.LytrasErnestoDamianiUniversityofPatrasUniversitàdiMilanoResearchAcademicComputerTech.Inst.D
2、ipartimentodi.TecnologieComputerEngineering&InformaticsDept.dell’InformazionePatras,GreeceviaBramante65lytras@ceid.upatras.gr26013Crema,Italydamiani@dti.unimi.itPatriciaOrdó?ezdePablosDepartamentodeAdministracióndeEmpresasyContabilidadFacultaddeCienciasEconómicasUniversidaddeOviedoAvddelCr
3、isto,s/n33.071Oviedo-Asturias,Spainpatriop@uniovi.esISBN-13:978-0-387-85894-4e-ISBN-13:978-0-387-85895-1LibraryofCongressControlNumber:2008935102?2009SpringerScience+BusinessMedia,LLC.Allrightsreserved.Thisworkmaynotbetranslatedorcopiedinwholeorinpartwithoutthewrittenpermissionofthepublish
4、er(SpringerScience+BusinessMedia,LLC,233SpringStreet,NewYork,NY10013,USA),exceptforbriefexcerptsinconnectionwithreviewsorscholarlyanalysis.Useinconnectionwithanyformofinformationstorageandretrieval,electronicadaptation,computersoftware,orbysimilarordissimilarmethodologynowknownorhereafterd
5、evelopedisforbidden.Theuseinthispublicationoftradenames,trademarks,servicemarksandsimilarterms,eveniftheyarenotidentifiedassuch,isnottobetakenasanexpressionofopinionastowhetherornottheyaresubjecttoproprietaryrights.Printedonacid-freepaper.springer.comTotheORLYdream.MiltosAsNishapur’spoetwr
6、ote”[...]TheCaravanofLifeshallalwayspass”.PatriciaFOREWORDWeb2.0isoneofthehottesttopicsnowadaysinInformationSystems.Currentlythemaindiscussionisemphasizedontechnologieswhilethereisagreatdemandforeditionsthatwillanalyzethebusinessmodelsandbusinessperspectivesofthenewgenerationweb.Thisbookis
7、oneofthefirstattemptstodiscussinanintegratedwaythebusinessimplicationsofWeb2.0anditslinkagetobusinessvalue.Web2.0,referstoaperceivedorproposedsecondgenerationofInternet-basedservices—suchassocialnetworkingsites,wikis,communicationtools,mashupsandfolksonomies—t
