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1、CompanybackgroundMasnahJayaEnterpriseisalocalbusinessinLabuan.MasnahJayaEnterpriseismakingspicyhomemadepotatochips.MasnahJayaEnterpriselocatedatLorong3JalanSungaiPagar,Labuan.MasnahJayaEnterpriseproduceherproductaroundLabuaninshop,schoolandsmallsupermarket.MasnahJayaEnterprise
2、usetraditionalmethodtomakingspicypotatochipsbyhandnotmachine.Inoneweek3timesMasnahJayaEnterprisemakingspicypotatochipsandsellitinaroundLabuan.Itdependsondemandofcustomers.Strenghthiscompanyisitusedtapiocaor‘ubimentega’ismainingredientsformakingspicypotatochips.MasnahJayaEnterp
3、risegetsupportfromPeladangorganizationtoproduceandpackagingtheirproduct.InonedayMasnahJayaEnterprisecanproduce150packspicypotatochips.ThepriceforonepackspicypotatochipsisRM1.20pereach.MasnahJayaEnterprisehopethattheirproductcangetdemandfromcustomersandcanproducetheirproductaro
4、undLabuanandoutofLabuan.ExecutiveSummaryMasnahJayaEnterpriseisalocalbusinessinLabuan.MasnahJayaEnterpriseismakingspicyhomemadepotatochips.Thiscompanyisowncompanyandgetsupportfromfamilytoproducethisproduct.MasnahJayaEnterpriseproducesthisproductaroundLabuaninshop,schoolandsmall
5、market.Inoneweek3timesMasnahJayaEnterprisemakingspicypotatochipsandsellingitinaroundLabuan.Itdependsondemandofcustomers.MasnahJayaEnterprisehaveproblemtogethighdemandfromcustomersandproducethisproductinlargescalearoundLabuanbecausethiscompanyhaveprobleminmarketingstrategytopro
6、motethisproduct.SituationanalysisMasnahJayaEnterprisehasfiveyearsexperiencetomakingspicypotatochips.MasnahJayaEnterprisehasaprobleminmarketingstrategyespeciallytopromotetheirproductinLabuan.MasnahJayaEnterpriseoffersofhighqualitytomakingspicypotatochips.Thebasicmarketneedishig
7、hqualityspicyhomemadepotatochipwithflexibilityinproductionforboththeconsumersandcommercialmarket.MarketsummaryMasnahJayaEnterprisehasgoodskillstomakingspicypotatochips.Besidesthat,thiscompanypossessesgoodinformationaboutthemarketandknowsagreatdealthecommonattributesofpriceandl
8、oyalcustomers.MasnahJayaEnterprisewillleverageinformationtobe
