中國(guó)業(yè)務(wù)型CDP白皮書

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務(wù)????CDP涯淼??擿?霉???霃?騟?鷥?

1湡?1.???CDP??62.CDP?霃呍????ˋˋ僑??蠒?113.???CDP梡朐???ˋˋ?擿?霉?204.???CDP?霃?騟ˋˋ垷?叻皊????釁?295.???CDP釁?ˋˋ鷥?36絕露38??昶?區(qū)39灇瑕?霧剪?40歲??僈41

2???CDP??

31.???CDP??1.1ざ錞???兞欽?僑研盜椚僽?晥休僑??蠒?涸??鵛?勻C畮嶊餩?絁?幷鷳?倗???庈麤嶊餩????????晥休瘝?ぢ嶊餩罏????涸??勻霹??礵?涸蠒?瘻殜蜦》ㄤ鵘蠒欽???梡?絫???僽??涸臘??歋?崨?紤?衛(wèi)番??庈麤?欽?涸鷥?劌???????涸僽慨捘涸崨????姼磦佞?涸?デ?佞ㄤ崨?蜦》?劥?傱??????佖」蠒?瘻殜?鸑鵂礵絈?欽?鵘蠒???小巤欽?涸欰ㄐワ劍???鵯銳寵??銳?欽???????欽?磨?ㄤ?霟???欽??」???涸?餴????姼?晥休紹紹饑ぢDTC垷???鵘蠒?騟?絑?欰」????錠欽?雷寵礵?蜦??礵絈?欽?鵘蠒??雿僽礵?蠒?鵮僽礵絈?欽?鵘蠒?猌???欽?僑研涸???幡嶠?????區(qū)ㄤ?欽???庈麤????晥休?映?霋?欽?僑研侮ざㄤ???蠒?瘻殜?遤涸?銳??告歋?崨??侔??晥休CRM??緸??玐??APP?歏休???爢???瘝??庈麤欽?鍘挿???ッ?侔??姼?庈麤僑研涸侮ざㄤ????礵?蠒?瘻殜釁??遤涸?挿????姼ず傞????????歲???僑研??歲??去邍涸僑研?欽歲?歲錞?絯??僑研?欽涸港盜鷶幯幡兠ざ錞???僑研?欽??鼙?涸罌?挿???晥休罜鎊ざ錞???兞欽?僑研盜椚僽?晥休僑??蠒?涸???1.2ざ錞???兞欽?僑研盜椚?CDP?霃??劌?銳寵鵳??2022?鸑鵂?霃CDP??僑研盜椚???梡???兞欽?僑研盜椚??????涸?霋絟??僑?晥休??CDP?霃紵???梡荈魧僑??鯪?涸雦夠邍務(wù)?CDP剒傍歋CDPInstitute?映?DavidRaab???雩?CDP僽?????プ??湬?乼?涸禹絡(luò)宨???剣??僑研??僑研???絡(luò)?涸?????霄?涸僑研??雮??ぐ??????鰈匠?欽?呏研Gartner涸?2020CDP?????デ?CDP僽??蠒?禹絡(luò)絡(luò)??蠒?ㄤ??庈麤欽?僑研?臘?佅????垷???欽???瘝湡叻?Gartner雩?CDP剒呍?涸暵挿僽?庈麤僑研涸侮ざ?歘?絡(luò)???纈絈?ㄤ欽?鍘鴪??盜?????CDP?霃涸??鷶???告???釁?佪卓??僑???????????絕????挿?

4痦?????幊勇CDP??垷祍??????涸僑研務(wù)?CDP僽??僑??蠒?務(wù)剒「??岤?剒「鷅?涸??霒???晥休??湡?叻俒?務(wù)??僈爍??CDP??雿僽蠒?猰??休??僑研?休???絡(luò)IT??休????晥休瘝悶???傞???荈魧涸鍒?倰呩?鄳?CDP鍒?倰呩??騈悶????雷倰呩傞??瑲?荈魧涸臘??????CDP????霃叻?涸?倗鳴?侮?????CDP涸???梡幊包?痦?CDP涸鷓欽薴?ㄤ????鄄鵂??????僑研盜椚??CDP僽剣??涸鷓欽薴???僽?剣?晥休??霪?霃CDPCDP?霃僽?銳?晥休????涸?炄?????僑研?炄霃倶謭?涸?晥休??勻?鰒???涰?欨蕘????霃CDP??僽模???銳涸????幯鵳??僑研??瘝?炄???映鷶姿?霃荈魧涸僑研臘??ず傞CDP??僽?臘蚋?臘鍒??晥休麁?涸?剣???CDP??欽?僑研盜椚涸??臘????????僑??蠒?涸佪檜告?臘模?剏去鵘蠒???膴猌????兞?尵剣鵘蠒??佅?CDP僽偽歲鍒???涸欽?僑研盜椚??涸?痦?CDP涸?霃湡叻ㄤ?梡騟??幡兠??剣涸僑研?ず傞??ITㄤ????僑研盜椚??CDPず呋?姼鵯???滿CDP涸?霃??猌??????ㄤIT????盜????ㄤIT??涸?劍湡叻僽?荝涸告???ず??涸????????ㄤIT??涸瀊劍湡叻?臘?????鵯????ず????涸CDP?霃??霃湡叻?????梡騟?劌僽?姼???????昶?區(qū)雩????????涸CDP鵳遤??ㄤ?碫?臘?梡ざ錞???兞欽?僑研盜椚涸湡叻?1.1?梡ざ錞???兞欽?僑研盜椚?銳???CDP??絊畮欽?ㄤ僑研佅丒薴???絶?昶?區(qū)???CDP???碫?暵??兞?CDP??僑研???CDPㄤ???CDP?

5?1?CDP?碫暵??兞?CDP?銳僽欽???鯪?湱???僑研???デ?佞瘝暵??兞涸僑研盜椚ㄤ?欽勝た?休??僑僽SCRM??DMP勝兞??挿僽?蜦?鯪???デ?佞瘝暵??兞涸僑研佅丒鰍???僑??蠒??欽?兞鰍鵛絊畮欽?僽???プ?緃挿僽僑研絶??僑研屛椚?僑研?垷瘝CDP臘????????兞湱?僑研??劍勻溏???僑??蠒??欽?兞?欰」?姼碫CDP?????涸僑研佅丒????僑研???CDP?銳僽欽?侮ざ??涸僑研?梡?僑研涸絡(luò)?盜椚勝た?僑僽?僑研屛椚勝兞涸?休??涸???僑研屛椚臘?僽?呍???臘??梡僑研涸?港?盜???告?僑研???CDP?銳IT?プ??垷ㄤ鵘蠒??僒?荝???プ?CDP涸?濼ㄤ?欽檜鰍?鳴?????剣?涸絕卓????CDP僽鸑鵂絡(luò)??垷露鎊臘?????プ鸑鵂???涸倰?鵳遤僑研?垷鍒??CDP涸???????ず傞???CDP??助卹匬??欽廩????霃雦鍒??CDP?僑研???屛椚??垷?區(qū)瘝倰?涸?駈臘?忘駈??????勱勻ぐ碫僑?????欽?兞涸僑研佅丒?寵僽剒痗ざ?????寵ㄤ?助?寵涸???CDP?

6昶?區(qū)雩?CDP?霃???映??湡叻?????唙椚ㄤ罌???彷CDP?霃?寵?映??湡叻僽?梡崨?櫕??涸?絫??罜僑??蠒?瘝???欽僽騟?CDP僽???欽涸佅丒??姼???霪????????霃???CDP????CDP涸?爍???僽佅丒??蠒?????鵘蠒瘝???梡僑?????欽涸欽?僑研盜椚???欽??欰ㄐワ劍鵘蠒??ぢ鸑鵂?傞???侮ざ??區(qū)?庈麤欽?僑研佅?礵?欽?蜦》??佪欽?鵘蠒瘝僑?????欽?兞釁?剒絊?梡?絫??涸湡叻?

7CDP?霃呍????ˋˋ僑??蠒?

81.CDP?霃呍????ˋˋ僑??蠒?僑??蠒????欽??????CDP?霃涸呍?????????CDP?????臘?銳寵???僑??蠒????欽?紵???????CDP?霃呍??????倰?????崨?蜦》?劥?傱?欽?鍘挿?呋??欽???銳寵??瘝???〥?倰??滿?助涸?擿ㄤ??休涸?倗??僑??鍒?倰呩傈饞?擿??姼??僑??蠒?湱????欽?紵?姻?鷶幯???欽??欰ㄐワ劍蠒???ぢ?傞???侮ざ??區(qū)?庈麤欽?僑研涸CDP?霃????涸?搬鷥???妃僑??蠒????欽??僑研?鷶幯饑ぢ蘭臘??僑研盜椚ㄤ?區(qū)涸銳寵傈渤??????CDP?霃銳寵?餿勻餿鶖????騨勻溏僑??蠒????欽姻?絑?僑研?鵂玐?勱勻?僽荈???蘭臘??媯??滿?欽?僑研??ㄤ叻皊?禹臘?銳寵?絯???僑??蠒????欽??饞???絯??ㄤ?????CDP涸?霃??????CDP?霃呍????僑??蠒????欽?兞??????CDP????臘?銳寵??僽?欽??務(wù)?涸?銳稇??傞?僑研?椚??僽廩????卹匬?涸GDM絡(luò)?僑研垷??梡??僽??GDM涸垷?叻皊小巤?1.1僑??蠒??紵???CDP?霃????搬鷥?僑??蠒??紵?姻??倗?????CDP?霃?????涸?搬鷥????????銳僽繠?勻溏僑??蠒????欽絑?????涸???僑??蠒??彷彂蕘2009?蠒??盡Marketo岤?涸Marketing-cloud??2012?Adobe?歌?俒瘝?盡紹紹??蠒??嚋???映????助??蠒?鍒?倰呩??2016?蠒?鍒?倰呩鷶幯模??映???欽????ぢ涸???蠒??????繠??去邍涸?????僑??蠒????欽涸?崨??僽Gartner??涸?庈麤蠒?務(wù)?MMH?務(wù)????劥?2016???映?霚蠒?猰?涸確程???????2018???映釁??挿?庈麤涸蠒??助??銳??涸鍒?倰呩??欽?僑研ㄤ蠒?鍒?倰呩??涸?翫?偽帿?雩濼?

9?2?務(wù)繠僑??蠒????嬙呏研Morketing&Convertlab涸翫ざ靈灇?靈灇105???2020????絑?欽鵂蠒????鵳遤劌?確程ㄤ???縭?欽蠒??涸????嬙15%????僑??蠒?鍒?倰呩?紵???傍劍?紵?媯???2021??盡蠒?瘻殜倰?餛鵂50%涸?盡???霚宐倝涸?絁蠒?倰??湬乄ㄤ瀊錠?瘝?39%涸?盡????蠒?瘻殜?挿鯪?絁??劌剣22.6%涸??雦夠?欽僑研??涸蠒??助ㄤ禹絡(luò)??蠒?佪檜?CDP?CEM?MA瘝?霹僈?滿?絁?幷鷳檜?鳥???崨?櫕???僈儑??????僑研??涸僑??蠒????欽涸?紵???倗???????僑??蠒????欽涸歌倰?紵???鳥??蕘傍劍?僑?紵?媯??3?歌倰?紵?刼絁

101.1僑??蠒??僑研?饑ぢ蘭臘??????CDP?霃歌倰?紵?去邍?僑??蠒????欽?侮?遤?涸釁?鵳???劍罜???暵???釁???銳????罌????鵳僑??蠒??贍搬歌倰???????餴??ㄤ?CDP涸??ㄤ?????涸雩濼????涸??告僽??欽?僑研小巤ㄤ?區(qū)鵳遤僑??蠒??僽絡(luò)?涸傁????僑??蠒?銳寵?絗欽??欰ㄐワ劍?鵘蠒???雩濼??馰?餝????霟???媯涸欽??蠒??寵???????銳鵳遤???鍘鴪ㄤ?????雩濼?媯涸欽??銳霎寵僽?用??晥涸帿?妃?鍒ㄤ雩濼蠒??寵?銳僽?絯刕?????馰?媯涸欽??銳鸑鵂崞?蠒?ㄤ??蠒???崞駟??倗??馰欽?鯪??餝?欽????餝??媯涸欽??銳鸑鵂崞??????勉渤瘝倰??鵳嶊餩??撐餝檜????霟?媯涸欽??銳鸑鵂?晥幷鷳??プ勉渤瘝倰?鵳?姿????欰ㄐワ劍????4?銻渷欽??欰ㄐワ劍涸僑??蠒??僑??蠒????兞務(wù)???プ呏研蠒??寵鵳遤??假玐霃雦匬?荈???玐??涸?庈麤??鍘鴪臘??皍罜鎊??僽?姻爍涸傞劼?鸑鵂姻爍涸庈麤??姻爍涸???欽????AIPL垷?僽僑??蠒?鸑欽倰歲雿??AIPL?ず?媯涸欽?鵳遤鵘蠒?銳?梡?ぢ?佞?????虛????虛瘝僑??蠒??兞?勝た?jī)u叻皊垷?佅丒?罜叻皊垷?佪卓??劥?》?????CDP涸?擿?????CDP涸?擿?霉?錛痦?畎

11?僑??蠒????去邍涸僑?????欽????僑研??荈???蘭臘????媯???媯涸釁?????涸鷻鵳?禹?ぐ??媯????CDP涸銳寵ぐ剣??告侮?勻溏餿?鵛蘭臘??媯????CDP?擿?銳寵餿??????寵??勻溏?滿???欽?鵘蠒涸?錠?????欽?僑研涸獤稡??區(qū)垷?涸佪卓??僑??蠒????僑研??荈??饑ぢ蘭臘??媯?蘭臘??媯涸僑??蠒???滿僑研??涸???欽?梡?傞????CDP?霃涸銳寵?劌???5????CDP?僑??蠒?ぐ?媯??1.1???CDP??臘????欽??務(wù)?涸?銳稇??傞?僑研?椚儑搬?????CDP涸呍????稇?滿?僑??蠒??去邍涸???欽?倗?????僑研涸銳寵ㄤ?饆??餿勻餿??僑研?椚僽CDP?銳涸??臘??呏研僑研?椚崨玐勻溏???CDP僑研????炄僑研?餴?僑研?叻皊僑研???欽僑研鵯??碫???炄僑研僽??緸?歏休????????玐?瘝?庈麤涸欽??絶??ぜ/?ぜ???ゎ欽???僑研?遤?僑研?雧?僑研瘝嬙?導(dǎo)鯊遤??炄僑研絶?巑渷欽???騈欽?湱?涸鯊???瘝絶?涸僑研??炄僑研佐?銳寵???CDP???庈麤鍘挿涸僑研鷅駛ㄤ??臘???????佞?ㄤ?的??臘?鸑鵂叻?API?〡幑??的?????涸??鍘挿?餴?僑研僽??炄僑研絑鵂屛椚た??涸絕匬?僑研銳寵???CDP??臘???ず勻彂涸僑研鵳遤輑ざ?幡嶠?吥??絕匬??椚??欽???ID?鵳遤剣???????叻皊僑研僽欽?蠒?垷??梡涸僑研剒絊欽?佅丒礵?欽?蜦》ㄤ礵絈?欽?鵘蠒湱??兞釁???炄叻皊?鵳?姿?撐叻皊錞?ㄤ雦皾??欽?360?歘???纈絈?瘝撐勇叻皊僑研?叻皊僑研涸?欽ㄤ??」梡銳寵???CDP????模?涸叻皊?禹?

12?欽僑研僽????欽?僑研?區(qū)?僑研峯?涸?邍??忘駈?ず????僑研?區(qū)涸?寵銳寵???CDP??臘???????禹絡(luò)????涸僑研鸑鵂叻?涸API?〡??絛???????菣瘝BI?欽鵳遤?欽??鷐蕘?ず???呏研僑??蠒????欽??僑研?饑ぢ蘭臘?涸??饞?勻溏???CDP涸僑研?椚??臘??梡?????倰???僽欽??欰ㄐワ劍?銳稇?梠僑研?椚臘?????佪???欽??務(wù)?涸?銳稇僑研?ゎ告???欽??炄僑研?雧?僑研?休?僑研瘝????絗雩濼??馰?餝???霟??欽?欰ㄐワ劍?媯???僑研鵳遤??炄僑研?餴?僑研?叻皊僑研???欽僑研涸?梠?椚??僽???傞僑研?椚臘??????炄僑研???餴?僑研ㄤ叻皊僑研?銳??嬗猲紩???臘??傞?涸荈???蘭臘?叻皊?禹臘???佅?僑??蠒????欽?梡??僽?兞?蠒?瘝湱????欽?兞涸?梡?罜忘駈??假玐霃雦ㄤ???????涸僑研ㄤ叻皊?寵??6????CDP涸僑??椚??臘?1.1???CDP??臘???廩????卹匬?涸GDM?梡?滿餿勻餿?涸??雩霋?欽?僑研餴?盜椚ㄤ?欽??CDP?霪???欽??務(wù)?涸?銳稇??傞?僑研?椚臘??搬???霋??銳稇??傞?涸?僑研?椚臘?涸勝た僽?僑研?助?炄涸佅丒??僑研?助絑??僑研???僑研廩?廩????涸???玐???CDP?欽廩????卹匬?

13?7??僑??助???媯廩????僽?貓倝??佞?卹匬埋?絕ざ僑研廩ㄤ僑研??涸??匬??僑研廩??劥涸僑研??卹匬???絩??僑研??涸僑研?椚ㄤ盜椚?臘????CDP??涸?銳稇??傞?僑研?椚臘????模繠涸鍒?倰呩?僑研??絕匬??廩????卹匬涸???CDP???梡??劥ㄤ佪檜涸剒?絆ざ?劌?銳涸僽????ぢ??涸垷?邍?罜臘???GDM絡(luò)?僑研垷????叻??僑研呔??梡????韌????翫?禹涸絡(luò)?錞薴涸?鶣?佅???霋?ㄤ???廩????垷??涸GDM?梡僽???CDP??臘??僽???CDP涸杝暵??ㄤ剒?????8?廩????垷??涸GDM?梡?絡(luò)?涸僑研錞薴?炄?????崞的?荈???韌模?忘駈???寵涸僑研?垷??呏劥?鍒?CDP????涸餿勻餿撐勇涸僑研屛椚???

14??愿?鶣鸑鵂GDM????鳥??????雧????????鯊?禹???纈絆?導(dǎo)鯊?4s??絶??瘝?韌?用?翫?禹模?撐勇蠒??兞?寵?涸僑研?垷????涸乼?務(wù)鵮?鸑鵂?錠?ER愿涸倰?鵳遤???乼???模?僑研/叻皊?垷??9?GDM?導(dǎo)鯊遤?涸?梡???釁?鵂玐務(wù)欽??欰ㄐワ劍?銳稇?梠僑研?椚崨玐務(wù)涸嫦?姿??鰈匠????CDP涸?縭?絁鵂玐務(wù)??IT?プ???僑研??ㄤ屛椚???CDP僑研?椚崨玐涸錠錭勻溏??僽??炄僑研?涸??鵂玐?????僑研??涸???庈麤鍘挿??ㄤ??僑研???CDP涸?挿臘??僑研鵶?臘???鰍?涸銳寵??僽??欽僑研?涸鱈?銳寵C(jī)DP臘??佪??MA?BI瘝???欽禹絡(luò)??妃???鶣IT?プ??涸僑研屛椚????僑研?區(qū)?瘝錭蒀??涸僑研?垷??CDP涸?碫?銳絊畮欽?ˋˋ蠒??鵘蠒?プ???餴?僑研小巤倰?涸?????????ㄤ??廩????卹匬?涸GDM?梡?????歋?GDM臘???貓呔?僑研?鳥鯪??絡(luò)??垷露鎊??IT?プㄤ???プ勻霹?ず涸僑研勻彂?勻?勻?呋涸椚鍒?????僑研鵶?ㄤ屛椚佪檜??姼???CDP務(wù)?炄僑研涸???餴?僑研涸小巤???欽僑研涸鱈?ㄤ???僽??GDM鵳遤僑研僥???餴?僑研涸小巤???銳模????涸ID-Mapping劼????GDM臘??た?劥?匬僑研?鸑ㄤ屛椚鵂玐務(wù)?侔包邍絕匬??涸?韌??翫?禹瘝?????撐??鶴鰳?韌涸絡(luò)?薴??臘???錠????倰?鵳遤OneID瘻殜霃雦ㄤ釁???蒜溁???プ瘻殜霃雦?IT?プID-Mapping垷?務(wù)?倰涸勻?尲鸑傞?ㄤ礵??????臘???剣瘻殜佖??銳絑??ワ劍?????涸垷??

15?10???GDM涸僑?僥?1.1業(yè)務(wù)?CDP?鍵臘?????GDM涸垷?標(biāo)簽小巤標(biāo)簽僑研?臨夯劍涸設(shè)計(jì)????長(zhǎng)劍涸鵘營(yíng)應(yīng)欽?戰(zhàn)??業(yè)務(wù)?員視錭勻溏?????崞??蘭臘?僽標(biāo)簽?禹涸鷅寵?標(biāo)簽?禹傁銳?????樣涸標(biāo)簽臘??銳?備調(diào)侮ㄤ??涸瑟間ず時(shí)還銳臘?顧荈動(dòng)??蘭臘?臘???過?涸應(yīng)欽場(chǎng)兞務(wù)??僽??領(lǐng)?涸MA應(yīng)欽務(wù)規(guī)則標(biāo)簽ㄤ??標(biāo)簽僽標(biāo)????規(guī)則標(biāo)簽ㄤ??標(biāo)簽??4.1進(jìn)遤詳細(xì)?區(qū)告?長(zhǎng)劍勻溏?滿業(yè)務(wù)場(chǎng)兞涸撐雜???規(guī)則標(biāo)簽ㄤ??標(biāo)簽??崞?倰?涸??????發(fā)僈顯?歋姼業(yè)務(wù)?CDP?銳?備涸痦???鍵臘?僽???GDM涸垷?標(biāo)簽小巤?

16???CPD梡朐???ˋˋ?擿?霉?

171.???CDP梡朐???ˋˋ?擿?霉?1.1???CDP?擿?霉?垷?呏研?鎊務(wù)涸?????CDP僽佅丒?????梡僑??蠒?瘝???欽涸欽?僑研盜椚???欽??欰ㄐワ劍鵘蠒??ぢ鸑鵂?傞???侮ざ??區(qū)?庈麤欽?僑研佅?礵?欽?蜦》??佪欽?鵘蠒瘝僑?????欽釁?剒絊?梡?絫??涸湡叻??姼???CDP?霃?霪?欽????呍??礵?欽?蜦》ㄤ?佪欽?鵘蠒瘝???欽?湡叻?欽?僑研鵳遤盜椚ㄤ?欽??務(wù)僑研?炄僽欽???ㄤ???欽?梡佪卓涸???稇?歋?覆????剪?ㄤ蠒?瘝?ず??崨玐?姼絆絉佅?僽???CDP?霃涸?炄佅丒勵(lì)???欽????欽????絶罜?僽???罏庈麤?絶?欽?欰ㄐワ劍???ぢ岤?欽?餴???岤欽????撐餝??欽????涸?霟??????欽??僑??蠒??兞?銳僽礵?欽?蜦》ㄤ礵絈?欽?鵘蠒??鍘鴪倰????倰?ゎ蠒????傞劼?餝?????〡烵?乄瘝??僑研?炄?C畮欽?涸?欰ㄐワ劍僑研?銳??炄僑研?餴?僑研?叻皊/歘?僑研???欽僑研??碫僑研涸模??ㄤ?欽玐???絆絉佅???銳覆??瘻?佅???皾佅???僑??蠒??鵘蠒??佅?呏研???CDP涸銳寵昶?區(qū)?欽???????欽?僑研?炄??絶?????CDP鵳遤?擿?霉?傋???剣???CDP?霃?寵涸??宣幡?霃湡叻?霉??????CDP梡朐??????CDP?霃騟??

18?11????CDP?擿?霉?絶??務(wù)???欽ㄤ僑研?炄覆?????CDP涸?霃ㄤ鵘蠒梡朐???劍?霃倰ぢ?銳?ゎCDP?DMP?CRM瘝禹絡(luò)梡朐??欽?歘?瘝湱?僑研?欽帿??銳歌倰?????休稒????欽???ㄤ絆絉佅??銳歋歌倰????ㄤ?殜錞夠??絆絉卹匬?霃??????CDP?霃????涸?銳?瘝紩歋欽????????欽涸?銳?瘝紩??騈??劥魧??????欽???ㄤ僑??蠒????欽?殜?????欽湱?????CDP?霃涸?擿?瘝紩?歋欽??????應(yīng)用??僑研?炄??倰?涸?擿?瘝紩??僽?歌倰???????絶?涸???霃ㄤ鵘蠒鵳??霉???銳?ㄤ?擿???????湱??叻ㄤ???臘??邍?爙?

19?12??銳?ㄤ?擿????????CDP?擿??梡?欽???????欽??僑研?炄??絶?嫦?絶?涸?擿???4?紩?0-3紩?歋????CDP?霃?佅丒礵?欽?蜦》?礵絈?欽?鵘蠒??ぢ罜?ず遤???ず???C畮蠒??鵘蠒涸?寵剣鰍????姼???ず??勻霹欽???ㄤ???欽涸?銳??ず??涸湡叻?擿???ず???僽?剣??涸欽???ㄤ???欽絶?湡叻?擿???銳鴪?3紩欽???ㄤ???欽???涸?銳????????CDP?擿?涸銳寵?罜???剣?銳?霃CDP涸??勻霹僑研?炄涸?銳??僽3紩??涸湡叻?擿?僽3紩?

20?13????CDP?擿?霉?垷??????釁????CDP傞?????CDP?擿?霉?垷??????梡朐鵳遤霉?爍雩?霃??紩???霃騟?鵳遤錞夠?

21????霉?叻?鵳遤??絶?涸?銳?ㄤ?擿?霉??欽???ㄤ???欽?銳??銳僽歌倰??????殜???擿???銳歋??湱?禹絡(luò)ㄤ?臘?欽??????妃呏研ぐ絶??銳?ㄤ?擿???爍雩??紩??嫦?絶???銳?ㄤ?擿??嬙鰍??擿?ㄤ?銳???涸?騄????????CDP?霃涸???ˋˋ厤?絶??擿?ㄤ?銳??騄餿?霹僈霪絶?鰍?謭??霪??罌贊?邉駈?剒た呏研??紩????CDP?霃絛??霃騟??靂?罌贊錞夠?騄鰍?涸絶??湱??臘錞夠搬た?jī)u?侮?罌贊??擿?????????涸厤????盡??絑鵂昶?區(qū)?倰靈灇霪????盡涸???CDP?擿?霉?絕卓???侮?勻溏欽????銳??1紩告?擿???1紩??欽???涸雩濼鰍?幡兠???欽?銳絩絯???告侮?僑研?炄謭???姼?僑研???銳小巤模侮涸?倰僑研?鵳遤?禹?叻皊?霃欽????デ??????礵絈?欽?鵘蠒?鵳?姿??撐餝檜????欽???デ?佞剣???欽告礵絈?欽?鵘蠒緃??銳?????佅丒?劍劌?涸鯪?檜ㄤ撐餝檜?僑研?炄????欽鴪?嬙鰍?邂涸朐??た?劍錞夠罌贊鵳?姿?????欽帿???14?厤????????CDP?擿?霉?絕卓

221.1??CDP釁?涸鵳????嶊餩???僽僑??蠒????欽涸????姼?嶊餩??晥休???CDP釁?鵳?務(wù)??瓈確???CDP??侮??????霃?騟?呏研休??嶊餩??碫10?碫?銳涸嶊餩???????剪鄳???嫢?欽????????ㄤ?鄳欽??歏?歏????俒侅?肫??欽???邍滾??棟?????欽鯊去邍10?絈?涸嶊餩??晥休?10?絈?嶊餩??晥休涸蜦??劥?upsell瑟???愿圖15?爙?侮?勻溏???餿?涸?晥?菚罜鎊???餿?涸嶊餩?蜦??劥?餿??姼埇?叻鯰ず傞去邍蜦??劥ㄤ?????愿?爙蜦??劥???餿?Upsell瑟?餿?欽????銳?餿??贍搬?ず絈?嶊餩?涸欽????銳????騄告???1-3紩????剣嶊餩??晥休?剣?霃???CDP涸?寵??撐欽??????嶊餩???????碫愿爙覰蒀ㄤ涯蒀呏研昶?區(qū)靈灇??勻溏ぐ碫???呏研荈魧?????銳????CDP?霃??????擿??劥鴪??????銳?ず瘝紩宐??告僑研?炄ㄤ???欽涸?擿?鵮剣????欽???湱?鰍?涸?碫?僑研?炄?擿??劥?1紩???欽?擿??劥?2紩?姼碫???霃MA?CDP瘝?欽湱?鰍傍告歋?????????涸????溏???佪卓罜牌殜??炄僑研涸?劍?霃?欽???湱?鰍?涸?碫?僑研?炄?擿??劥?2紩???欽?擿??劥?1紩?湱嬙?欽????湱?鰍?涸??姼碫??贍搬侮???CDP傞?劌儻告歋?欽?????蜦??劥????姼劌?溏??劍涸礵絈?鵘蠒?禹?霃?????皾ㄤ礵?勻鵳遤僑研?炄涸?霃?

23?15?嶊餩?欽???梡朐????霃???CDP?擿?霉?侮?絕卓勻溏欽????劥鴪?湡叻?擿?宐?????欽?擿?騄猌湡叻?擿??剣??騄猌?僑研?炄?霃?駈???兜麑?僑??蠒????欽ROI剣劍??偽ざ椚涸邂?叻???玐????錜劅朐?鵯??僑研?炄涸?皾???欰???罜僑研?炄?霃?駈涸劌僽湬??????欽佪卓??姼?????CDP釁???涸呍???僽????欽ROI勱鴪?劍?僑研?炄?霃?駈湱??紨??16??????CDP釁???

24僑??蠒?僽???CDP?霃涸呍?????姼僑??蠒?湱????欽ROI勱鴪?劍??玐???紨???????CDP?霃?皾???呏研昶?區(qū)?ぐ??????CDP湱?餏餓?涸帿?靈灇歋????欽??ROI勱鴪?劍?紨????CDP涸?霃?荝僑研?炄?霃?駈?罜僑研?炄?霃?駈???????欽涸???佞?????欽ROI勱鴪?劍?僑研?炄?霃?駈湱??紨僽???CDP??涸呍????鵳?姿?區(qū)?梡???欽ROI?鴪?劍ㄤ僑研?炄?霃?駈鵯?餏??梠涸氿絕????叻皊僑研涸佅丒臘??駈?罜尵剣???湬??ぢ???プ??蠒??鵘蠒傈???涸叻皊???禹?呏研昶?區(qū)??晥休涸靈灇?梡?僑研?炄?霃?銳?????倰?????僑研???劥??佪檜?鳴??炄僑研涸??ㄤ餘??鴪?劍偽歲溫姻??CDP涸????僑研屛椚?????劥?鳴?餴?僑研佅丒???罜湬???叻皊僑研涸??欽玐??罜???欽ROI?鴪?劍涸??劌?湬??絁???プ????叻皊僑研?鵳遤????鶴鰳涸唙椚ㄤ?崞?欽臘????銳IT?プ涸?????臘?梡????釁?劍?涸尲鸑?劥ㄤ傞??劥?烯????兞涸釁????欽ROI荈搬?鴪?劍?

25???CDP?霃?騟ˋˋ垷?叻皊????釁?28|務(wù)????CDP涯淼?

261.???CDP?霃?騟ˋˋ垷?叻皊????釁????鶣?????CDP釁???涸呍???僽???欽ROI勱鴪?劍?僑研?炄?霃?駈湱??紨?氿絕??叻皊僑研佅丒臘??駈?罜尵剣???湬??ぢ???プ??蠒??鵘蠒傈???涸叻皊???禹??姼???CDP涸?霃?霪?叻皊?禹?挿瑲灶?霃?騟僽垷?叻皊?????欽釁???愿?鶣??銳鍒????CDP?霃涸呍???ˋˋ?GDM??炄模?叻皊?禹???ぢ???プ涸垷?叻皊?禹?罜?????欽釁???妃銳?叻皊?禹?霃??僑研?炄????叻皊僑研餘???臘?佅丒垷?叻皊?禹?????劍涸??鵘蠒鵂玐務(wù)僑??蠒???涸??佪卓導(dǎo)????鶴鰳ㄤ鵘蠒瘻殜?韌蕘叻皊?禹務(wù)?罜?倗鶛去ㄤ模?涸叻皊?禹???絯??叻皊僑研餘?涸???鵯貓姻ぢ導(dǎo)??灶???欽ROI勱鴪?劍?僑研?炄?霃?駈湱??紨涸???????欽釁???17????CDP?霃?騟1.1?兞?小巤遤?鸑欽垷??撐??叻皊臘?????叻皊??4?碫?錞?叻皊??????叻皊?叻皊臘?涸銳寵餿勻餿?ず傞叻皊禹絡(luò)????プ?餿勻餿對(duì)??

27錞?叻皊僽???韌涸??忘駈??錞?勵(lì)??欰?涸叻皊???叻皊僽???韌涸?????鸑鵂絆ざ?僑雦皾欰?涸叻皊???雦皾叻皊?ㄤ雦皾叻皊?勉???炄???叻皊?菚??梡暵??臘嬙???寵ㄤ?罜湱???涸??叻皊僽???僑臘?絊畮欽?臘??撐???寵鵳遤?崞涸叻皊?禹?霃ㄤ鵘蠒?垷?叻皊僽?欽?????涸錞?鸑鵂靈侮錞?涸?ず?僑罜欰?涸??RFM叻皊??碫??瘝?垷?叻皊????貓兜鷓?涸垷??縨叻皊錞???鸑鵂靈???模?叻皊霃雦??????叻皊僽?????貓叻皊?偽歲忘駈???寵涸????絁???プ???鸑欽僑研露鎊鵳遤叻皊垷?霃雦佅?劌撐勇涸勵(lì)???佅?倗臘?忘駈ぐ貓撐勇ㄤ??????兞?寵??18?叻皊碫?錞?叻皊?CDP??臘?涸熾?銳寵僽錞?雦皾??叻皊?CDP??臘?涸熾?銳寵僽錞?雦皾ㄤ??雦皾???貓臘???臘????撐涸?皍?僒??梡涸??絑??縨?叻皊?禹務(wù)?姼????涸佅丒臘??湱?剣?鵯?僽CDP???欽ROI?鴪?劍涸呍?????姼???CDP涸??臘?ˋˋ??GDM涸垷?叻皊小巤姻僽鍒????欽ROI??涸呍????垷?叻皊銳寵C(jī)DP??????鶴鰳小巤臘???佅?鸑欽僑研露鎊鵳遤叅霧?雦皾???????CDP??涸杝暵??ㄤ剒???ˋˋ廩????垷??涸GDM?梡?僑研崨鸑涸錠錭勻溏?鶴鰳?僽鸑鵂鸑欽僑研露鎊絡(luò)??僑研鸑???嬙?Convertlab涸???CDP??ˋˋDataHub??GDQL露鎊?梡?GDM剣臘?欽SQL露鎊涸???プ?臘?欽GDQL露鎊?梡?????叻皊涸?霃ㄤ鵘蠒?

28剣?鸑欽僑研露露鎊鎊???鍒???炄僑研?餴?僑研?叻皊僑研???欽僑研??涸鸑?????CDP?僑研彂湱?禹絡(luò)ㄤ?欽僑研鱈?湱???禹絡(luò)??涸鸑????劌?銳涸僽???プ臘?鵳遤?崞涸叻皊垷????姼?膴??IT?プ涸??饆?罜卹飾僑研????欽??涸咕咿??????プ勻霹?滿???CDP涸?倗兜?鸑欽僑研露鎊臘???傈????勻劌?儑罜僒錛涸??ˋˋ??小巤涸遤?鸑欽垷?匧????垷???ㄤ鵘蠒佪檜??19?小巤遤?鸑欽垷??錛鸑鵂鍒??僑研鸑??ㄤ???錠?乼???遤?鸑欽垷??僽CDP溫姻?佪檜釁?蕘???欽涸呍?????

29?ず??兞?CDP?劥??暵?僑??蠒??兞??僑研?炄???僑研???CDP模??饆IT鵳遤僑研屛椚ㄤ唙椚?欨蕘僽叻皊?縨???CDP鸑鵂GDM涸?梡????ぢ?絁???プ涸?乼??涸??崞涸??佪涸叻皊垷??禹?ず傞?滿???CDP涸?倗兜?小巤暵?遤???鶴鰳涸GDM佅丒?涸叻皊垷?臘??叻皊??ㄤ鵘蠒」?偽嬙鰈匠?罜臘???梡佪?????欽釁??小巤遤?鸑欽垷?僽???CDP涸?兞ㄤ倰ぢ?????CDP姻?鸑鵂??釁??倗小巤ㄤ?熋遤?鸑欽垷??1.1???匬????僑研鵶?臘???鶣?僑研鸑??務(wù)???CDP???禹絡(luò)ㄤ?欽??涸?僑研鸑??僽?務(wù)??????CDP??碫?僑研??涸僑研鸑???????涸?鸑鶴鰳??鸑欽僑研露鎊???梡?罜??炄僑研?涸??????欽僑研?涸鱈??覆???????禹絡(luò)?罏?欽??涸僑研?鸑??ず碫?涸禹絡(luò)ㄤ?欽??罏?ず??休??涸禹絡(luò)ㄤ?欽?僑研呔????呋鵯?僽CDP?霃鵂玐務(wù)剒署傞餩?涸????姼?????????禹絡(luò)??涸?僑研???ㄤ?僑研鱈??涸?僑研鸑????僽???CDP涸???僽??????????絑?勻溏?GDM佅丒?匬????僑研鵶?臘?僽???涸?騟??20?匬????僑?鵶?臘???愿?爙???僑研鵶?臘??ぐ碫鵶??傋???GDM?梡?ず禹絡(luò)??涸僑研?鸑??僑研彂錭?勻溏??佅?SFTP?HDFS?COS瘝俒?鵶???佅?MySQLPostgreSQL瘝僑研?涸JDBC鵶???佅?HTTP涸API鵶????佅????ぐ碫僑研?區(qū)禹絡(luò)瘝?欽涸SaaS?欽鵶???鸑鵂匬?銻渷?僑研彂涸鵶??臘?忘駈???CDP?佪檜??餘???欽??欰ㄐワ劍?銳稇僑研涸?寵?

30???岤涸僽??API鵶???梡?傞僑研??ㄤず姿鵯僽???CDP臘?佅丒?傞蠒?瘝暵?僑?????欽釁?涸?銳勵(lì)??僽?梡荈???蘭臘?僑??蠒?瘝???欽涸?銳僑研臘??1.1鵳??饑ぢ僑研??涸????蘭臘????CDP???CDP??僈爍?霃湡叻ˋˋ佅丒僑??蠒????欽?梡??僑研?炄?霃??????欽?寵??????欽?????妃??僽?倝???鯪??撐餝?????瘝???叻僽???欽佪卓涸???梡??僽佅丒?鶣???叻?梡涸蠒??鵘蠒瘻殜??欽?假玐??炄鵳遤蠒?崨玐霃雦?蠒?瘻殜小巤嬙???蠒??蒜傈蠒??爢?鄬」蠒?瘝??蠒?瘻殜??嬙?A/B崵霚?????崵嬙?NBA瘝????GDM涸叻皊?禹????CDP臘?佅丒蠒??鵘蠒瘻殜釁???罜?????叻???鵯?鵂玐務(wù)GDM僑研僽??僑研?炄??」梡????欽涸?????罜?雿僽GDM涸?韌鶴鰳?鵮僽僑研?炄涸?霃?銳????欽??剒絊饑ぢ僑研??涸??????CDP??21?僑?????????CDP姼??????欽?僑研??荈???蘭臘?涸??騟?痦2.2蒜???欽??CDP?霃呍???蘭臘???僽???CDP?劍??涸?搬?騟?

31?錛??梡小巤遤?鸑欽垷?涸麤騟????CDP?告銳膃驎??匬????僑研鵶?臘??罜?銳潐?勱勻鷓傞饑ぢ僑研??涸????蘭臘????CDP?1.1?絁???僑研ざ錞?欽劼??滿???????歲?涸姻?倶遤CDP????????荈?叅唬涸?銳????姼饞?????CDP銳???霆ざ錞涸ず傞剒?玐???ㄤ?佞僑研????????絁ˋˋ??僑研ざ錞?欽劼??模侮涸僑研ざ錞?欽?禹?霪?忘駈僑研歲錞銳寵涸????剒?玐?涸??僑研?????釁?鵂玐務(wù)???????????罌???僽?僑研鵘蠒錠錭勻溏臘?雮???撐?媯???鷥?ざ鷓涸??倰?忘駈僑研????鱈鵂玐務(wù)涸僑研??銳寵??僽?欽???勻溏???僑研?映涸?勉盜椚???欽僑研鵂玐務(wù)??黽?涸??盜椚??銳?撐欽?濼??ず?涸????僑研?欽雽????嬙???盜椚務(wù)?銳雵?欽??劅鸑鵂歷?庈麤??歷?傞????貓尲鸑?檜?尲鸑歷????蕯?鷥錞??痗ざ欽???????僑研鄄鱈???欽??僽??兞??勻溏?撐ぐ??兞涸僑研?????銳寵?僑研鵳遤????叻霋?罏??媯瘝?椚??22?業(yè)務(wù)?CDP僑?ざ規(guī)應(yīng)欽劼?

32???CDP釁?ˋˋ鷥?

331.???CDP釁?ˋˋ鷥??鵳遤倝?鍒?倰呩錞夠鵂玐務(wù)湱?嬙?涸????罌ず碫???涸?騨呩??罏???休鷥?鵂玐務(wù)滿?罌??休涸鵂?叻勍呩??剒?玐?涸??鷥???????CDP?僽2022???勱勻2-3??????挿罌贊涸倝?鍒?倰呩????呏研???CDP?擿?霉?垷?勻溏???欽???????欽?僑研?炄??絆絉佅???絶???????姼ず遤涸剒??騨呩?????滿ず呋臘?????撐?臘???????涸叻勍呩?涸??休?????僽?剣??涸剒?鷥??昶?區(qū)雩????霪?????CDP?擿?霉?垷?ざ椚霉?荈魧?寵ㄤ臘??姼??涸佅?鷥?????寵倰?臘忘駈荈魧勵(lì)??ず傞???助???涸??休鵳遤???CDP涸?霃ㄤ?劍鵘蠒??菚勻霹??鷥?鵂玐務(wù)???休涸霉???鍒?倰呩??休???????務(wù)???鍒?倰呩錠錭勻櫶鷥ざ鷓涸??休劥涯淼?涸絕??絛????靂????CDP?擿?歋欽???????欽?僑研?炄??絶??ず???姼??鵳遤???CDP鷥??????擿?霉?垷?涸??絶????嬙霉?ぐ?休涸???CDP鍒?倰呩????23????CDP鷥??罌??欽???絶?涸?擿??銳歋??欽?僑研?欽玐???罜欽?僑研?欽玐?》??叻皊臘???姼???CDP?休?欽???絶?涸臘??銳》???鍒?倰呩?霃?騟?臘や?垷?叻皊?????欽釁?錭?????

34廩?????助卹匬?禹勻溏GDM僽垷?叻皊?禹??ㄤ鵘蠒涸?銳???姼臘や??GDM鵳遤蠒?銳稇僑研??小巤遤?/??鸑欽叻皊垷?僽?倗?休臘?涸剒?銳?稇??妃???欽絶?涸臘??銳?梡?僑??蠒?瘝???欽?兞椚鍒倰????MA瘝僑??蠒????欽?兞?梡臘?涸?休臘??僑研-?????錠錭鵳遤叻皊垷?ㄤ???CDP涸?霃????涸???剒た僑研?炄絶?涸臘???梡????CDP涸??臘?倰???僽?欽??務(wù)?涸?銳稇??傞?僑研?椚??僽廩????卹匬?涸GDM絡(luò)?僑研垷??梡??僽???GDM涸垷?叻皊小巤?

35絕露鵛?勻嶊餩罏欰崞???涸絁??????????僑??姿??罜倝?氋?偽毟?鳥ㄤ???僑??涸鵳?姿??僑??????兜麑涸?殜?挿??蠒???罜鎊??崨?贍搬??告?劥????搬紤嵳?晙??????劥涸猙???鵳????僑研????餿勻餿???歲?霋?CDP???晥休蠒???涸務(wù)?卛紿鸑鵂?庈麤???兞僑研???屛椚???ざ錞涸?????晥休涸欽?僑研剒?玐??餴???叻皊?????匬?僑???デ?佞?欽?鵘蠒?禹剒??涸?佞?晥休猙?欽??欰ㄐワ劍?????晥休蠒??欽?鵘蠒?禹饑ぢ荈???蘭臘????僽?????兞??助臘?ㄤ僒欽?涸???CDP?剣??剒?玐?慨崞?晥休涸蠒??欽?鵘蠒臘?????猙??佪翫????剣?佅丒???湱?勱勻CDP??僽???CDP??剣劌???涸僑研???ざ錞?蘭臘?臘?鸑鵂?zhēng)?僑研???悶臘禹絡(luò)????晥休涸蠒?ㄤ欽?鵘蠒鵳遤帿?餻臘???晥休?梡?絯珘?涸?絫???