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1、Strategicanalysisofservicemarketingofcommercialbanks（商業(yè)銀行服務(wù)營銷戰(zhàn)略透析）First,commercialbanks,servicemarketing,growthpath"Marketing"itselfisakindofmanagementbehavior,itrunsthroughthewholeprocessofenterpriseproductionandmanagementactivities,andplaysanimportantroleinthesurvivalanddevelopmentofenterprises
2、.EspeciallyinChina'splannedeconomytomarketeconomy,ahighlycentralizedplannedeconomy,thepurchaseandsaleofbusinessmodelhasbeenbroken,themarketmechanismhasalreadyoccurredintheroleofthevariouseconomicsectors,withtheinterindustrycompetitionisbecomingincreasinglyfierce,asthestate-ownedprofessionalbankBa
3、nkofChinaalsofacestheimpact.Throughoutthe30yearsofreformandopeningup,throughthegreatreformofthefinancialindustry,China'sfinancialindustryhasachievedgreatsuccess.EspeciallyChinabankstoreformandopeningupasanopportunitytoestablishamodernmarketingconcept,changingthefaceofthefinancialmarket,thecorrect
4、analysisoffinancialenvironmentandconsciouslycreatemarketingenvironment,inordertosurviveinthecompetition,inthesurvivalanddevelopment,growtheirownstrength,expandthemarket.Thecoreofbankmarketingconcept,isbasedonthefinancialmarketdemandasthestartingpoint,development,design,managementofthefinancialpro
5、ductsandfinancialinstruments,especiallythosewithspecialperformancerequirementsofthenewfinancialproducts,financialtoolsandnewfinancialservices,tomeettheneedsofcustomers,andultimatelyobtainlong-termprofitsofbanks.Therefore,bankmarketingisthroughthecreationoffinancialproductsandservices,andexchanged
6、emandandprofitwiththecustomer,tomeettheneedsoftheprocess,itisoftheoverallbankbusinessdevelopmentandgrowthhasarolecannotbeignored.ThesuccessfulexperienceofwesterncommercialbanksrepresentedbytheUnitedStatesisenoughtoprovethat.Chinesebanktoaninvinciblepositioninthefiercecompetition,thechangingfinanc
7、ialmarket,mustsetupthemarketingidea,adoptthemeansofmarketing,marketrequirements,customerneedsasthecentertocarryoutbusinessactivities.Two,ChinabankingservicemarketingmainbodyviewChinabankwasstateforeignexchangebank,long
