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《翻譯技巧廣告英語翻譯探美（translation translation of english advertisement glasstem）》由會(huì)員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在教育資源-天天文庫。
1、翻譯技巧廣告英語翻譯探美（TranslationtranslationofEnglishadvertisementglasstem）IntheprocessofEnglishadvertisementtranslation,inordertoensurethereproductionofadvertisinglanguageartandadvertisingdiscoursestyle,thetranslatormusthaveathoroughunderstandingofadvertisingproductsanda
2、dvertisingdiscoursecontentandartisticform,followthetwoEnglishlanguageandexpressioncharacteristicsofdifferenthabits,throughthefaithfulandaccuratetranslationtoreproducethebeautyofimagebeauty,simplebeauty,beautyoflanguage.Thispapermakesacontrastiveanalysisofmanyexam
3、plescited,anddemonstratesthetranslationpracticeofadvertisingEnglishundertheperspectiveofdemonstrationaesthetics.Advertising,asanappliedlanguage,isawidelyusedmediumofcommunicationintoday'ssociety.Inordertomaketheadvertisementhavespecialappeal,canattracttheattentio
4、nofreadersinaninstant,stimulatetheirdesiretopurchase,eventuallybuyingbehavior,manyadvertisementsareafterrepeatedscrutiny,withuniquewords,syntaxissuccinctandrichconnotation,hasastrongartisticappealandartisticbeautyoflanguage.Excellentadvertisementnotonlyhashighcom
5、mercialvalue,butalsohascertainlinguisticresearchvalueandaestheticvalue.WiththerapiddeepeningandexpansionofChina'sforeigneconomicandtradecontacts,theinfluxofforeignadvertisinghasbecomeanimportantsourceforChineseenterprisesandconsumerstoobtaincommodityeconomicinfor
6、mation.AdvertisingEnglishtranslationinvolvesmarketing,advertising,consumerpsychology,aestheticsandinterculturalcommunicationandothermulti-disciplinaryknowledge,thisarticlemainlyfromtheaestheticperspective.FuZhongxuanthought,"translationisakindofaestheticactivityi
7、nwhichtheaestheticsubjectconvertstheaestheticobjectintoanotheraestheticobjectthroughtheaestheticintermediary(thetranslator'saestheticconsciousness)."Thecriterionoftranslationbeautyrequiresthatthetranslatorfaithfullyreproducethecontentoftheoriginaltextanditsaesthe
8、ticquality,requiringthatthetranslationhasthesamecontentandaestheticqualityastheoriginal.Becauseeachnationality,eachcountry'shistoricaldevelopmentisdifferent,th
