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1、TheFunctionsofCorporateCulturetoCorporateDevelopment企業(yè)文化對企業(yè)發(fā)展的作用AbstractAnation'sdevelopmentneedsthesupportofitsspirit,whileacorporationneedsspiritualandculturalideastoguideitsoperationsanddevelopment.Theculturalideasofacorporateareveryimportantandcan
2、effectivelyavoidthemarketandindustryrisks.Withoutculturalideas,thecorporationwouldlackofitssoulanddirection,toletalone,itsdevelopment.Inaknowledge-basedeconomyera,theroleofcorporatecultureisveryimportant.Thispaperlaysoutthecorporateculture’sdefinition
3、,contentandcharacteristicsfirstandthenfromthecorporatecultureofcorporation,theauthordemonstratesculturalinfluenceonthecorecompetitivenessofthecorporation,andthispromotesthesustainablegrowthofthecorporationandthefunctioninthecompetitionforitstalents.Th
4、eauthorofthepapercombinesseveralcasestoprovetheroleofcorporatecultureinthecorporationdevelopment.Intoday'ssociety,asmarketcompetitionintensifies,corporationsfacenotonlythevisiblestrengthcompetitionofcapital,technologyandequipment,butalsoadeeperlevelof
5、corporateculturecompetition.Theauthorhopesthatthispapercanhelpthosepeoplewhohaven’taclearunderstandingofcorporateculturewillpaymoreattentiontocorporateculture.KeyWordsCorporation;CorporateCulture;Function;Methods?摘 要一個(gè)民族的發(fā)展需要一種民族精神作為支撐，一個(gè)企業(yè)同樣需要一種精神和文化
6、理念來指導(dǎo)自己的運(yùn)營與發(fā)展，給企業(yè)一個(gè)準(zhǔn)確的“定位”，從而有效規(guī)避市場和行業(yè)風(fēng)險(xiǎn)。如果沒有文化理念的支撐，那么企業(yè)就等于沒有“靈魂”，就失去方向，更談不上發(fā)展。在知識(shí)經(jīng)濟(jì)的時(shí)代，企業(yè)文化的作用非常重大。本文首先從企業(yè)文化的定義、內(nèi)涵和特點(diǎn)等方面認(rèn)識(shí)企業(yè)文化，接著從企業(yè)文化對企業(yè)核心競爭力影響、促使企業(yè)可持續(xù)成長以及企業(yè)文化在人才爭奪戰(zhàn)中的作用等幾個(gè)方面，并結(jié)合實(shí)例來論證企業(yè)文化在企業(yè)發(fā)展中的作用。在當(dāng)今社會(huì)中，隨著市場競爭的加劇，企業(yè)面對的不僅僅是資金，技術(shù)，設(shè)備等有形實(shí)力的競爭，更體現(xiàn)在深層次上
7、的企業(yè)文化的競爭，所以,本文旨在喚起人們對企業(yè)文化建設(shè)重要性的認(rèn)識(shí)，從而更加重視企業(yè)文化建設(shè)。關(guān)鍵詞企業(yè)；企業(yè)文化：作用;方法??IntroductionAnation'sdevelopmentneedsthesupportofanation'sspirit.Acorporationalsoneedsspiritualandculturalideastoguideitsoperationsanddevelopment,anditalsoneedsaccurate“positioning”which
8、effectivelyevadesindustryrisks.Withoutthesupportofculturalideas,allcorporateoperatingactivitieswilllackofits“soul”anditwillloseitsdirection.Today,intheaspectofcorporationmanagement,thepeoplearepayingmoreattentiontothestrengthofnon-materialfact
