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1、ChinaRedWineMarketResearchInChina,redwineaccountsforover90%ofthewinemarket.Sothroughoutthisreport,theword“wine”weusedreferstoredwine.1.Marketinformation1.1.ChineseredwinemarketsizeChina’swineconsumptionhasbeencontinuouslyincreasingsincethelate1990’s.Thepercapitaconsumptionofwinesrose
2、from0.19litersin1997to0.75litersin2009,representinga4timesincrease.Nevertheless,comparedtoFrance(51liters),Italy(44liters),USA(11.5liters)orevenJapan(1.9liters),China’spercapitawineconsumptionisstillfarbehind.ChinawineconsumptionvolumePercapitaconsumption(L)Increasingrate(Source:Stat
3、eStatisticalBureau)Since1996,theChinesegovernmenthasbeentryingtoslowdownhardliquorconsumptionandencouragewineconsumption,thisthroughseveralactionsfavoringdomesticwineproductionandthebottlingofimportedbulkwinesinChina.However,winestillaccountsforasmallpercentageofChina’salcoholicdrink
4、smarketcomparedtobeer,whitespirits(Chineseliquor),andyellowricewine.Structureofalcoholconsumptionin2009BeerWhiteliquorYellowliquorWinePercapitaconsumption(L)(Source:StateStatisticalBureau)6/61.1.Redwinemarketgrowth?ChineseredwinemarketgrowthChinaistheworld'sfastestgrowingwineconsumpt
5、ionmarket.Consumptionlevelintheworld'straditionalwineconsumercountrieshaveremainedflatinthelast10years,withtheChinesemarketbeinganexception.China'swinesalescontinuetoincrease,leadingtoastampedefromglobalwineproducers.In2009,Chinawineproductionvolumewas960millionliters,increasing27.63
6、%from2008.TheindustryrevenuewasRMB22.3b,increasing20.72%from2008.In1H2010,Chinawineproductionvolumereached500millionliters,up21.43%yoy.ResearchdatafromBritishresearchinstituteISWR/DGRshowedthatby2010,totalglobalwineconsumptionwillreach24billionliters.Amongthem,Chinesewineconsumptionw
7、illreach558millionliters.?ChineseimportredwinegrowthChinawinemarket’srapidgrowthpushestheimportwinetogrowfast.Theimportvolumerosefrom66.7kilo-tonsin2005to187kilo-tonsin2009,increasingby1.8times,implyingaCAGRof29.4%.From2005to2009,themarketshareofimportwinealsorosefrom12.3%to18.1%.Acc
8、ordingtothed
