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1、房地產(chǎn)新農(nóng)村改造項目營銷策略執(zhí)行方案.doc營銷策略報告2009.12.8theprovisionsofelectricpowerconstructionengineeringqualitysupervisionandquality...2.4.1.1theunitworksacceptancerateof100%,thequalityevaluationofatotalscoreof95orabove;2.4.1.2regulatedWeldingNDTinspection100%,regulatedweldingapassingrateof>99%,an
2、dweldbeadappearance;2.4.1.3boilerhydraulic25目錄一、產(chǎn)品的SWOT分析二、本案目標(biāo)客戶三、本案總策略四、銷售節(jié)點劃分五、營銷推廣策略六、階段性策略執(zhí)行七、業(yè)務(wù)執(zhí)行八、全民營銷方案九、各階段活動及執(zhí)行方案十、廣告表現(xiàn)十一、工作計劃一覽表十二、媒體編排及預(yù)算theprovisionsofelectricpowerconstructionengineeringqualitysupervisionandquality...2.4.1.1theunitworksacceptancerateof100%,thequalitye
3、valuationofatotalscoreof95orabove;2.4.1.2regulatedWeldingNDTinspection100%,regulatedweldingapassingrateof>99%,andweldbeadappearance;2.4.1.3boilerhydraulic25一、產(chǎn)品的SWOT分析theprovisionsofelectricpowerconstructionengineeringqualitysupervisionandquality...2.4.1.1theunitworksacceptancerate
4、of100%,thequalityevaluationofatotalscoreof95orabove;2.4.1.2regulatedWeldingNDTinspection100%,regulatedweldingapassingrateof>99%,andweldbeadappearance;2.4.1.3boilerhydraulic25產(chǎn)品的SWOT分析優(yōu)點：小區(qū)規(guī)模大，大盤氣勢，外立面鮮明突出，錯落有致，主力產(chǎn)品為80—120平方為主，面積區(qū)間合理符合競爭潛力，交通便利，未來政府導(dǎo)向氛圍重缺點：區(qū)域位置離市區(qū)較遠，周邊生活配套差，核心競爭力缺乏機
5、會：價位、總價優(yōu)勢，回遷口碑效應(yīng)本，二期土地變性有望開發(fā)經(jīng)濟適用房威脅：小產(chǎn)權(quán)土地性質(zhì)問題，開發(fā)商無品牌支撐，后期資金流轉(zhuǎn)問題，周邊購買力缺乏theprovisionsofelectricpowerconstructionengineeringqualitysupervisionandquality...2.4.1.1theunitworksacceptancerateof100%,thequalityevaluationofatotalscoreof95orabove;2.4.1.2regulatedWeldingNDTinspection100%,reg
6、ulatedweldingapassingrateof>99%,andweldbeadappearance;2.4.1.3boilerhydraulic25二、本案的目標(biāo)客戶theprovisionsofelectricpowerconstructionengineeringqualitysupervisionandquality...2.4.1.1theunitworksacceptancerateof100%,thequalityevaluationofatotalscoreof95orabove;2.4.1.2regulatedWeldingNDTin
7、spection100%,regulatedweldingapassingrateof>99%,andweldbeadappearance;2.4.1.3boilerhydraulic25本案的目標(biāo)客戶本項目所地理位置及土地性質(zhì)，我們的主力目標(biāo)客層為以下幾種：1、主力客層集中在項目周邊村莊，主要以村民回遷換房為主2、村民投資、介紹朋友3、經(jīng)濟收入較低圖便宜想在鄭州安家的外地打工族4、此區(qū)域以北村民客戶：了解城市規(guī)劃想進駐鄭州北區(qū)版塊的黃河以北人群theprovisionsofelectricpowerconstructionengineeringqualit
8、ysupervisionandquality...2
