資源描述：
《美特斯邦威市場(chǎng)營(yíng)銷策劃書》由會(huì)員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在行業(yè)資料-天天文庫(kù)。
1、美特斯邦威市場(chǎng)營(yíng)銷策劃書目錄一：概述··································································（2）二：營(yíng)銷環(huán)境分析··························································（2）（一）宏觀市場(chǎng)分析························································（2）（二）微觀環(huán)境分析······················
2、··································（2）（三）營(yíng)銷環(huán)境結(jié)果分析（swot）·············································（4）三：市場(chǎng)細(xì)分······························································（4）（一）目標(biāo)市場(chǎng)策略························································（4）（二）產(chǎn)品分析·······
3、·····················································（4）四：目標(biāo)設(shè)定······························································（5）（一）策劃的目的··························································（5）（二）目標(biāo)市場(chǎng)····················································
4、········（5）（三）市場(chǎng)定位····························································（5）14（四）需要解決的問題······················································（5）（五）解決問題的可行方法··················································（5）五：產(chǎn)品策略··································
5、····························（5）（一）產(chǎn)品的名稱··························································（5）（二）產(chǎn)品的性能··························································（5）（三）產(chǎn)品的材質(zhì)··························································（6）（四）產(chǎn)品的包裝（五）產(chǎn)品的定位·
6、·························································（6）（六）產(chǎn)品的定價(jià)策略······················································（6）（七）產(chǎn)品的銷售渠道策略··················································（7）（八）產(chǎn)品的整合營(yíng)銷傳播策略··············································（8）
7、六：廣告策略······························································（8）（一）廣告目標(biāo)····························································（8）（二）目標(biāo)受眾····························································（8）（三）廣告創(chuàng)意的概念··································
8、····················（8）（四）廣告的主題14··························································（9）（五）廣告口號(hào)····························································（9）（六）廣告的表現(xiàn)···········································
