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《美特斯邦威市場(chǎng)營(yíng)銷策劃書》由會(huì)員上傳分享,免費(fèi)在線閱讀,更多相關(guān)內(nèi)容在行業(yè)資料-天天文庫(kù)。
1、美特斯邦威市場(chǎng)營(yíng)銷策劃書目錄一:概述··································································(2)二:營(yíng)銷環(huán)境分析··························································(2)(一)宏觀市場(chǎng)分析························································(2)(二)微觀環(huán)境分析······················
2、··································(2)(三)營(yíng)銷環(huán)境結(jié)果分析(swot)·············································(4)三:市場(chǎng)細(xì)分······························································(4)(一)目標(biāo)市場(chǎng)策略························································(4)(二)產(chǎn)品分析·······
3、·····················································(4)四:目標(biāo)設(shè)定······························································(5)(一)策劃的目的··························································(5)(二)目標(biāo)市場(chǎng)····················································
4、········(5)(三)市場(chǎng)定位····························································(5)14(四)需要解決的問(wèn)題······················································(5)(五)解決問(wèn)題的可行方法··················································(5)五:產(chǎn)品策略··································
5、····························(5)(一)產(chǎn)品的名稱··························································(5)(二)產(chǎn)品的性能··························································(5)(三)產(chǎn)品的材質(zhì)··························································(6)(四)產(chǎn)品的包裝(五)產(chǎn)品的定位·
6、·························································(6)(六)產(chǎn)品的定價(jià)策略······················································(6)(七)產(chǎn)品的銷售渠道策略··················································(7)(八)產(chǎn)品的整合營(yíng)銷傳播策略··············································(8)
7、六:廣告策略······························································(8)(一)廣告目標(biāo)····························································(8)(二)目標(biāo)受眾····························································(8)(三)廣告創(chuàng)意的概念··································
8、····················(8)(四)廣告的主題14··························································(9)(五)廣告口號(hào)····························································(9)(六)廣告的表現(xiàn)···········································