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1、IntroductiontotheSwimwearMarket泳衣市場的介紹AlexandraSuhnerAgenda日程SwimwearMarket泳衣市場TheConsumer消費者KeyBrands主要品牌Bestsellers熱賣品MarketingandPromotion營銷與推廣Trends趨勢Research:JustStyleandMintelPleasenotethattheimagesandfactsinthislecturearecopyrightprotectedandcannotbeus
2、edforanycommercialpurposesordistribution.請注意：此次講座所含圖片和文字均受版權(quán)保護，不可用作任何商業(yè)目的和轉(zhuǎn)發(fā)。TheSwimwearMarket泳衣市場Sinkorswim:theswimwearmarketto2014沉沒或“游泳”：2014前的泳衣市場Thefall-outfromtheglobalcreditcrunchislikelytohaveanadverseeffectontheclothingindustryforsometime.全球金融危機未來還會對
3、服裝產(chǎn)業(yè)產(chǎn)生負面影響Overall,itcouldlowerworldswimweargrowthbetween2008and2014from5.32%to1.69%andleavetheworldmarketatretailworthUS$13.25bnratherthanUS13.85bn,accordingtoanewreportfromjust-style.據(jù)just-style的新報告顯示，2008-2014年，泳衣增長預(yù)計從5.32%降至1.69%，全球零售市場總額修訂為132.5億美元TheSwim
4、wearMarket泳衣市場Thisworst-casescenario,thereportsays,islikelytoleadtoa"considerablereductionintheexceptionallylargenumber"ofswimwearbrandsthatexisttoday.報告還說，糟糕的經(jīng)濟可能使泳衣品牌“大幅減少EdHardyTheSwimwearMarket泳衣市場Retailmarketin20082008年零售市場Just-styleestimatestheretailmar
5、ketforswimwearandbeachwearin2008isworthUS$13.15bn-a2.1%riseonthemarket'svalueofUS$12.88bnin2006.just-style估計2008年泳衣與沙灘裝的零售市場總額達到131.5億美元，較之2006年的128.8億增長2.1%Withinthis,women'sswimwearrepresents70%oftheworldtotalvalue,followedbymen'sswimwear(17%),girls'swimwea
6、r(10%),andboys'swimwear(4%).女式泳衣占70%，接下來是男式泳衣（17%），女孩泳衣（10%），男孩泳衣（4%）TheSwimwearMarket泳衣市場Overall,just-styleestimatesthattheaverageworldretailpriceforswimwearandbeachwearin2008isUS$12.43.(upfrom$12.35in2006)just-style估計2008年泳衣與沙灘衣全球平均零售價格為12.43美元。（2006年為12.35
7、美元）TheSwimwearMarket泳衣市場Whytheslowgrowth?為什么增速緩慢？thecurrentuncertaineconomicsituation現(xiàn)今不確定的經(jīng)濟形勢long-termpopulationstagnation人口增長長期滯后theshiftinbrandedmanufacturingtolower-costcountries.品牌生產(chǎn)轉(zhuǎn)移至低成本國家Marks&SpencerTheSwimwearMarket泳衣市場Thefuturemarket未來市場Followingt
8、heBeijingOlympicslastyear,thenextmajoreventforswimwearwillbetheLondonOlympicsin2012.繼北京奧運會后，下一個對于泳衣銷售來說最大的盛事就是2012倫敦奧運會Unitsalesfor2012willbe1,099mpieces,agrowthof41munitsfrom2008.2012年銷量
