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1、單位代碼03學(xué)號(hào)1303450010分類號(hào)C93密級(jí)_________畢業(yè)論文文獻(xiàn)翻譯院（系）名稱商貿(mào)學(xué)院管理系專業(yè)名稱工商管理學(xué)生姓名尤松松指導(dǎo)教師許常建2014年04月17日Management?of?the?network?markting?fou?SMEs?Abstract?Today,?mankind?has?entered?the?era?of?rapid?economic?development?of?e-commerce-based?network.?A?full?range?of?rapid?development?and?wide?appli
2、cation?of?computer?network?technology?on?contemporary?society,?but?also?brought?great?changes?to?the?enterprise?marketing?management.?Network?Marketing?the?new?marketing?methods?to?adapt?to?the?changes?of?the?era?of?the?development?of?network?technology?and?information?networks,?it?h
3、as?changed?the?traditional?marketing?concept,?marketing?strategy,?marketing,?ways?and?means,?will?become?the?mainstream?of?the?current?era?of?corporate?marketing.?The?face?I?had?many?problems?in?the?SME?network?marketing,?we?should?also?be?a?clear?understanding?of?the?inevitability?o
4、f?its?development,?which?requires?all?aspects?of?synergy?and?cooperation,?to?build?a?good?network?consumption?environment,?and?promote?the?continued?development?of?network?marketing.?Keywords:?network?marketing?sales?model?of?network?management?marketing?planning?SME.?1.The?network?m
5、arketing?existence?question?of?enterprises?(1)The?network?marketing?concept?problems?The?enterprise?in?China?network?marketing?knowledge?existing?two?extreme?ideas:?the?idea?that?the?network?marketing?is?a?hi-tech?enterprise?of?things,?with?traditional?industries.?Or?think?about?netw
6、ork?marketing?is?online?sales,?and?witnessed?network?store?losses,?clusters?of?phenomenon?more?lost?network?marketing?power.?Another?idea?thinks,?the?network?provides?a?them?with?large?enterprises?equal?competition,?as?long?as?the?platform?of?small?and?medium-sized?enterprises?owned?
7、and?big?enterprises?as?elegant?website?design,?provide?and?large?enterprise?the?same?product?and?service,?small?and?medium-sized?enterprise?may?use?the?1Internet?transcendence?of?large-scale?enterprises,?in?this?idea?guidance,?the?enterprise?put?in?a?great?amount?of?resources?on?Inte
8、rnet?marketi
