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1、2014年第3期總第137期文章編號：1003．2398(2014)03．0115—06全球價值鏈下的文化產(chǎn)業(yè)升級：以大芬村為例蔡一帆，童昕(北京大學(xué)城市與環(huán)境學(xué)院，北京100871)THEUPGRADINGOFCULTURALINDUSTRYINGL0BALVALUECHAIN：ACASESTUDYONDAFENVILLAGECAIYi—fan，TONGXin(CofegeofUrbanandEnvironmentalSciences,PekingUniversitv,Beijing100871,China)Abstra
2、ct：Thisarticleisconcemedwiththedrivingforceintheindustrialupgradingofdevelopingcountries．InthecasestudyofthecommercialpaintingindustryinDafenvillage，Shenzhen，aperfectincarnationofWalterBenjamin’Sartworkintheageofmechanicalreproduction，howeveLwepayspecialattentiont
3、oitsculturalandcreativeaspects，consideringthecopyofmasterpiecenolongerdominatesthemarket，andtheupgradingpathofDafenisintrinsicallyhumanity—oriented．Basedonparticipantobservationandfieldinter-views，thispaperanalysestheupgradingprocessoftheoilpaintingindustryinDafen
4、afterthefinancialcrisisof2008．Analogoustotheprincipleoforganizationoftheassemblyline，thereplicationprocessofacertainmasterpiecewasdividedintoseveralstandardizedprocedures，enablingmigrantruralworkerswithoutanyprofessionaleducationortrainingtorepeatseveralformalized
5、gestures．ThemarketwasseverelyinfluencedbytheglobaleconomicdownturnandEuropeandebtcrisis，whichresultedinthedecreaseofoverseaordersfromglobalretailandwholesalemarkets．ThemostapparentchangeinDafen，afterthefinancialcrisis，wasthereplicapainting，thathadoncedominatedtheD
6、afenmarket，wasgraduallyreplacedbytheoriginalwork．Also，paintersbegantocopyvariouspaintingsotherthanMonaLisaorVanGogh’SSunflowers．Substantivechangeshavetakenplaceintheindustrychain，theemploymentrelationshipandtheproductionnetwork．Theorder-orientedandprofit-drivenpro
7、ductionpa~ernofformercommercialpaintingmodehaveneverbeenfullyacceptedbythepainters。andwerelaterchallengedbottom—upbygrass—rootpaintersafterthefi-nancialcrisis．Fullyawareofthebotom—upapproachfromthegrassrootspainterwhorefusedtobealienatedfromhislaborandmadeeffortst
8、owritenamesintheirownwaysontheseanonymousworks，thispaperpointsoutthattheimpetusfortransformationshalloriginatefromtheself-identificationandself-awarenes
