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1、精彩每一天,就在您身邊!“拼客吧”校園團(tuán)購(gòu)網(wǎng)創(chuàng)業(yè)計(jì)劃書———精彩每一天,就在您身邊!-33-精彩每一天,就在您身邊!目錄一.導(dǎo)言··············································3二.背景··············································4三.項(xiàng)目基本情況介紹··································53.1主要產(chǎn)品介紹········································53.2供貨渠道······
2、····································53.3產(chǎn)品管理概況········································63.4產(chǎn)品發(fā)展前景描述····································6-33-精彩每一天,就在您身邊!3.5產(chǎn)品銷售方式········································73.6目前存在的問題······································73.7電子商務(wù)模式···········
3、·····························8四.市場(chǎng)分析·········································94.1消費(fèi)市場(chǎng)分析·······································94.2商家分析···········································9五.項(xiàng)目實(shí)施策略·····································115.1網(wǎng)站SWOT分析··································
4、···11-33-精彩每一天,就在您身邊!5.2戰(zhàn)略決策及風(fēng)險(xiǎn)預(yù)期·································125.3戰(zhàn)略目標(biāo)··········································135.4收益方式········································14六.運(yùn)營(yíng)模式········································176.1運(yùn)營(yíng)方式·········································176.2推
5、廣方式·········································186.3網(wǎng)站特點(diǎn)········································196.3.1產(chǎn)品以大學(xué)生需求為導(dǎo)向····························196.3.2網(wǎng)站推出了校園布告欄功能··························196.3.3網(wǎng)站推出了線下團(tuán)購(gòu)功-33-精彩每一天,就在您身邊!能···························206.3.4網(wǎng)站將推出線下充值點(diǎn)········
6、·····················206.3.5網(wǎng)站將定期組織線下活動(dòng)···························216.3.6我們的特色產(chǎn)品·································21七.財(cái)務(wù)預(yù)算·······································237.1資金的籌集和投入分析·····························237.11資金的籌集··································237.12資金的投入··········
7、························237.2成本費(fèi)用預(yù)算···································24-33-精彩每一天,就在您身邊!附錄:拼客吧團(tuán)購(gòu)網(wǎng)站說(shuō)明書·······························25團(tuán)購(gòu)合作協(xié)議·····································26免費(fèi)K歌活動(dòng)協(xié)議··································28地面推廣策劃拼客吧校園團(tuán)購(gòu)網(wǎng)招商說(shuō)明書··························29
8、教室推廣········································30校園布告欄推廣···································31一.導(dǎo)言如今越來(lái)越多的人開始關(guān)注團(tuán)購(gòu)網(wǎng)這