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1、2012新產(chǎn)品推廣文案（2012.12.16）2012NewProductsPromotionalBrochure（2012.12.16）一、木紋磚I.Wooden?Tilel創(chuàng)意源及故事：lCreationSourceandStory“資源”、“污染”、“溫室效應(yīng)”已最為關(guān)注的三大問(wèn)題。以“瓷”木代替“實(shí)”木是行業(yè)大勢(shì)所趨，也是陶瓷人為人類進(jìn)步做出的積極努力?！癛esources”,“Pollution”and“Greenhouseeffect”havebecomethethreemajorissuesdrawingwideattention.Iti
2、stheprevailingindustrialtrendwith“ceramic”woodinplaceof“solid”woodandalsothepositiveeffortsmadebythepeopleintheceramicsindustryforthehumanprogress.巴西橡木：CZ9962/CZ9964/CZ9966/CZ9968BrazilOak:CZ9962/CZ9964/CZ9966/CZ9968南美柚木：CZ9952/CZ9953/CZ9956/CZ9958SouthAmericanTeakwood:CZ9952/CZ
3、9953/CZ9956/CZ9958羅馬船木：CZ9840Romanboat?Wood:CZ9840廣告語(yǔ)：Slogan:暢享綠色生活EnjoyGreenLife!l賣(mài)點(diǎn)提煉：lSellingHighlight:1.【噴墨、細(xì)膩、純手工】純手工雕琢的山形木紋理與自然清新的色澤完美的邂逅與融合，呈現(xiàn)出飽滿且極富層次的質(zhì)感，在剛?cè)岵?jì)之間展現(xiàn)出一場(chǎng)靈動(dòng)的家居盛典。1.[Inkjet,Delicacyandpurehand-made]casualencounteringandintegrationofthepurehand-carvedYamagatawoo
4、dtextureandthenaturallyfreshlustercombinationtohighlightthefull-bodiedandmulti-tieredtexture,thuspresentingadynamichomecollectionofthefirmnessandflexibility.2.【時(shí)尚、前衛(wèi)、百變組合】依附實(shí)木的原生態(tài)紋理，但在顏色的選擇上更親近時(shí)尚和白領(lǐng)人士的喜愛(ài)，或清新，或艷麗，或明快，將自然界木紋沒(méi)有的色彩在瓷木產(chǎn)品上創(chuàng)新演繹。并且可以根據(jù)消費(fèi)者不同的喜好和需求隨意切割，自由組合。2.[Fashion,for
5、ward-lookingandchangeableportfolio]Eco-textureclungtothesolidwood,yetthecolorselectionismoreinclinedtowardthepreferenceofthefashion-loversandwhite-collarsastheyarefresh,brightandlivelylucidincolortocreativelyincorporatethecolorsofthenaturalwoodgrainsintotheceramicwoodproductssot
6、hattheyareeasierforcustomerstowillinglycutoffatrandomaccordingtotheirvarioustastesanddemandsforthefreeassembly.1.【自然、環(huán)保、原生態(tài)】以“瓷木”代替“實(shí)木”，綠色環(huán)保，避免了森林過(guò)渡砍伐，從生態(tài)環(huán)境上給予了人性的關(guān)愛(ài)。3.[Natural,environment-friendlyandecological]“CeramicWood”outshines“solidwood”asitisgreenandenvironment-friendly,
7、favorabletoprotecttheforestfrombeingexcessivelycut,leavingmorehumancarefromtheperspectiveoftheecologicalenvironment.2.【防水、防霉、易打理】源于木材而優(yōu)于木材的理化性能更防水耐磨，易于打理，經(jīng)久耐用，實(shí)用美觀，是居家最為理想的建筑材料。4.[Waterproof,mould-proofandeasyforhandling]Productswiththephysicalandchemicalpropertiesduetothetimber
8、butsuperiortotimber,highlywaterproof,wearresist
