資源描述:
《(馬可波羅)2013新產(chǎn)品推廣文案(最終定稿)》由會(huì)員上傳分享,免費(fèi)在線閱讀,更多相關(guān)內(nèi)容在行業(yè)資料-天天文庫。
1、2012新產(chǎn)品推廣文案(2012.12.16)2012NewProductsPromotionalBrochure(2012.12.16)一、木紋磚I.Wooden?Tilel創(chuàng)意源及故事:lCreationSourceandStory“資源”、“污染”、“溫室效應(yīng)”已最為關(guān)注的三大問題。以“瓷”木代替“實(shí)”木是行業(yè)大勢(shì)所趨,也是陶瓷人為人類進(jìn)步做出的積極努力?!癛esources”,“Pollution”and“Greenhouseeffect”havebecomethethreemajorissuesdrawingwideattention.Itistheprev
2、ailingindustrialtrendwith“ceramic”woodinplaceof“solid”woodandalsothepositiveeffortsmadebythepeopleintheceramicsindustryforthehumanprogress.巴西橡木:CZ9962/CZ9964/CZ9966/CZ9968BrazilOak:CZ9962/CZ9964/CZ9966/CZ9968南美柚木:CZ9952/CZ9953/CZ9956/CZ9958SouthAmericanTeakwood:CZ9952/CZ9953/CZ9956/CZ99
3、58羅馬船木:CZ9840Romanboat?Wood:CZ9840廣告語:Slogan:暢享綠色生活EnjoyGreenLife!l賣點(diǎn)提煉:lSellingHighlight:1.【噴墨、細(xì)膩、純手工】純手工雕琢的山形木紋理與自然清新的色澤完美的邂逅與融合,呈現(xiàn)出飽滿且極富層次的質(zhì)感,在剛?cè)岵?jì)之間展現(xiàn)出一場(chǎng)靈動(dòng)的家居盛典。1.[Inkjet,Delicacyandpurehand-made]casualencounteringandintegrationofthepurehand-carvedYamagatawoodtextureandthenaturallyf
4、reshlustercombinationtohighlightthefull-bodiedandmulti-tieredtexture,thuspresentingadynamichomecollectionofthefirmnessandflexibility.2.【時(shí)尚、前衛(wèi)、百變組合】依附實(shí)木的原生態(tài)紋理,但在顏色的選擇上更親近時(shí)尚和白領(lǐng)人士的喜愛,或清新,或艷麗,或明快,將自然界木紋沒有的色彩在瓷木產(chǎn)品上創(chuàng)新演繹。并且可以根據(jù)消費(fèi)者不同的喜好和需求隨意切割,自由組合。2.[Fashion,forward-lookingandchangeableportfol
5、io]Eco-textureclungtothesolidwood,yetthecolorselectionismoreinclinedtowardthepreferenceofthefashion-loversandwhite-collarsastheyarefresh,brightandlivelylucidincolortocreativelyincorporatethecolorsofthenaturalwoodgrainsintotheceramicwoodproductssothattheyareeasierforcustomerstowillinglyc
6、utoffatrandomaccordingtotheirvarioustastesanddemandsforthefreeassembly.1.【自然、環(huán)保、原生態(tài)】以“瓷木”代替“實(shí)木”,綠色環(huán)保,避免了森林過渡砍伐,從生態(tài)環(huán)境上給予了人性的關(guān)愛。3.[Natural,environment-friendlyandecological]“CeramicWood”outshines“solidwood”asitisgreenandenvironment-friendly,favorabletoprotecttheforestfrombeingexcessivelyc
7、ut,leavingmorehumancarefromtheperspectiveoftheecologicalenvironment.2.【防水、防霉、易打理】源于木材而優(yōu)于木材的理化性能更防水耐磨,易于打理,經(jīng)久耐用,實(shí)用美觀,是居家最為理想的建筑材料。4.[Waterproof,mould-proofandeasyforhandling]Productswiththephysicalandchemicalpropertiesduetothetimberbutsuperiortotimber,highlywaterproof,wearresist