商務(wù)英語(yǔ)畢業(yè)論文-the application of pragmatic principles in business english correspondence

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1、華北科技學(xué)院畢業(yè)設(shè)計(jì)（論文）1ABriefIntroductionofthePaperAstechnologyadvancesandtradeandexchangesbetweencountriesincrease,itisbecomingmoreandmoreimportanttounderstandbothspokenandwrittenEnglishinmanysituationssuchasface-to-face,onthetelephone,inbusinessmeetings,lectures,speeches,television,andsoon.Therehavebeenal

2、otofbooksandstudiesrelatedtotheBusinessEnglishCorrespondence.SomeofthemstartwithintroducingtheimportanceandinfluenceofBusinessEnglishCorrespondenceandthebasictypesofBusinessEnglishCorrespondence.SomefocusoninstructingChinesereadersonhowtowritebusinesscorrespondenceinEnglishbyanalyzingthelanguagechar

3、acteristics.SomediscussalotonBusinessEnglishCorrespondencebypresentingthefrequentlyusedtechniquesbygeneralmeansorprovidingnecessarybackgroundinformationforsomefrequentlyseenBusinessEnglishCorrespondence.AlthoughBusinessEnglishCorrespondenceisalwaysincludedintheabove-mentionedstudies,theydon’tseparat

4、eitfromotherformsofwriting.Besides,thestandardsforbusinesswritinghavebeenchangingallthetime.Atpresent,withtherapiddevelopmentofeconomicglobalization,peoplehavemorechancestocontactwiththeoutsideworldandconductbusinessuniversallythroughInternet,broadcastingandBusinessEnglishCorrespondenceaswell.TheBus

5、inessEnglishCorrespondence,asaparticularsortofmedia,isacomplexblendofnational,social,economicandlinguistictradition.Thus,varietiesofproblemsoftenarisewhenpeopleconfrontwritingBusinessEnglishCorrespondence,especiallyinaforeignlanguage.Generallyspeaking,PeoplemayhavenoproblemincompletelyunderstandingB

6、usinessEnglishCorrespondence;however,innowaycanonewriteoutagoodpieceofBusinessEnglishCorrespondencewithoutstudyingthegeneralknowledgeofpragmaticprinciples.ProblemsexistingnowinBusinessEnglishCorrespondencearehowtoensurethesuccessoflettersandwhatcanmakeaBusinessEnglishCorrespondenceaqualifiedone.Cons

7、equently,theanalysisofBusinessEnglishCorrespondencetodevelopEnglishwritingskillsisreasonableandpractical.39of40華北科技學(xué)院畢業(yè)設(shè)計(jì)（論文）Forinstance,inwritingtopersuadereadertoacceptanunfavorableoffer,thetechniqu