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《The Application of Pragmatic Principles in Business English Correspondence 商務(wù)英語畢業(yè)論文》由會員上傳分享,免費(fèi)在線閱讀,更多相關(guān)內(nèi)容在學(xué)術(shù)論文-天天文庫。
1、1ABriefIntroductionofthePaperAstechnologyadvancesandtradeandexchangesbetweencountriesincrease,itisbecomingmoreandmoreimportanttounderstandbothspokenandwrittenEnglishinmanysituationssuchasface-to-face,onthetelephone,inbusinessmeetings,lectures,speeches,television,
2、andsoon.TherehavebeenalotofbooksandstudiesrelatedtotheBusinessEnglishCorrespondence.SomeofthemstartwithintroducingtheimportanceandinfluenceofBusinessEnglishCorrespondenceandthebasictypesofBusinessEnglishCorrespondence.SomefocusoninstructingChinesereadersonhowtowr
3、itebusinesscorrespondenceinEnglishbyanalyzingthelanguagecharacteristics.SomediscussalotonBusinessEnglishCorrespondencebypresentingthefrequentlyusedtechniquesbygeneralmeansorprovidingnecessarybackgroundinformationforsomefrequentlyseenBusinessEnglishCorrespondence.
4、AlthoughBusinessEnglishCorrespondenceisalwaysincludedintheabove-mentionedstudies,theydon’tseparateitfromotherformsofwriting.Besides,thestandardsforbusinesswritinghavebeenchangingallthetime.Atpresent,withtherapiddevelopmentofeconomicglobalization,peoplehavemorecha
5、ncestocontactwiththeoutsideworldandconductbusinessuniversallythroughInternet,broadcastingandBusinessEnglishCorrespondenceaswell.TheBusinessEnglishCorrespondence,asaparticularsortofmedia,isacomplexblendofnational,social,economicandlinguistictradition.Thus,varietie
6、sofproblemsoftenarisewhenpeopleconfrontwritingBusinessEnglishCorrespondence,especiallyinaforeignlanguage.Generallyspeaking,PeoplemayhavenoproblemincompletelyunderstandingBusinessEnglishCorrespondence;however,innowaycanonewriteoutagoodpieceofBusinessEnglishCorresp
7、ondencewithoutstudyingthegeneralknowledgeofpragmaticprinciples.ProblemsexistingnowinBusinessEnglishCorrespondencearehowtoensurethesuccessoflettersandwhatcanmakeaBusinessEnglishCorrespondenceaqualifiedone.Consequently,theanalysisofBusinessEnglishCorrespondencetode
8、velopEnglishwritingskillsisreasonableandpractical.39of40Forinstance,inwritingtopersuadereadertoacceptanunfavorableoffer,thetechniquesofpersuasionareused.Inappl