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1、StrategicmarketingTonyProctor1FactorsimpactingonmarketingstrategyStakeholderInterestsStaff·Provisionofqualityhealthcare·Selfdevelopmentandpromotionprospects·JobSatisfaction·WorkinasafeandgoodqualityenvironmentCurrentPatients·Receiveexcellentcareandattention·Enhancehealthprospectsandli
2、feexpectancy·Adviceonhowbesttorecoverfromtreatmentandavoidfuturehealthproblems·Accesstoinformation·SupportfrommedicalstaffUnions·Responsibilitytomemberstoensurefairworkingpractices,safeenvironment·Supportandadvisemembersinallareasofemploymentrights,i.e.EqualOpportunities,Discriminatio
3、n,RacialIncidents·RecruitmentofnewmembersGovernment·QualityStandards·Legalrequirements/HealthandSafety/EqualOpps/PayandConditions·FinancialManagement,ensureresourcesbeingusedandmanagedeffectivelyPress·Praiseandpublicityforhighachievement·Adversepublicity–makingthefactsknown·Challengin
4、guseoffinancesProspectivePatients·Excellenttreatmentinacaringandpleasantenvironment·Accesstoinformation·Choices·AchievementofafullrecoveryaftertreatmentExhibit1.1SelectedstakeholdersInterestsforanNHSorganizationStakeholdersInterestsGeneralpublicSafe,reliable,testeddrugsLegal/courtsTes
5、teddrugswhichdonotresultinserioussideeffectsfortheusers.GovernmentReasonablypriceddrugswhichhavebeenshowntobeeffectiveinuse.MediaStoriesshowingeitherthebenefitsofdrugsorveryharmfulside-effectsofdrugswhichhavenotbeenproperlytested.ScientificCommunityDetailsofdevelopmentandtestingofnewd
6、rugs.ShareholdersReturnoninvestmentandshareholdervaluecreated.SuppliersSteadyandsecuredemandfortheproductsandservicesitsupplies.FinancialinstitutionsAsounddevelopingandfollowingsoundmarketingandcorporatestrategieswhichwillproduceguaranteedreturnsfromlendingandinvestment.Rankandfileemp
7、loyeesSecureandinterestingemploymentwithgoodfutureprospects.CompetitorsNewdevelopmentsthatleadtocompetitiveadvantage.ConsumersSafeandeffectivetreatments.ManagementControlandinfluenceoverwhathappensinthefirm.Exhibit1.2StakeholdersforapharmaceuticalcompanyPorter’swheelofcompetitivestrat
8、egy2P
