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1、電視民生新聞欄目的可持續(xù)發(fā)展摘要滿足于街頭街尾雞毛蒜皮的事情，停滯于低級媚俗原生態(tài)的報道樣式，尷尬于徒自曝光問題而很少深度分析解決問題，節(jié)目同質(zhì)化、內(nèi)容碎片化、表現(xiàn)娛樂化和行為職能化等不足已經(jīng)讓觀眾感到厭倦，讓記者深感疲憊，走進(jìn)了不被看好的境地時，這些問題嚴(yán)重地制約了電視民生新聞欄目的進(jìn)一步發(fā)展.因此，電視民生新聞節(jié)目如何以新的蛻變和跨越，實現(xiàn)可持續(xù)發(fā)展成為當(dāng)前亟待探究的課題。目前業(yè)界和學(xué)界普遍認(rèn)為，從“小民生”到“大民生”的轉(zhuǎn)變，提升思想深度，是電視民生新聞未來的發(fā)展方向。筆者同意此觀點，本文主要在對民生新聞面臨的各種問題和困境的基礎(chǔ)上從微觀和宏觀角度出發(fā)
2、對電視民生新聞欄目的可持續(xù)發(fā)展進(jìn)行探索。微觀上從各種問題的分析和解決入手探索可持續(xù)發(fā)展，宏觀上主要從品牌化建設(shè)上探索民生新聞欄目的可持續(xù)發(fā)展。AbstractMeetingthestreetbelowtrivialthings，Stagnatinginlow-levelvulgaroriginalreportsstyle,embarrassinginACTSfromexposuringproblembutseldomdepthanalysisandproblemsolving,programshomogeneity,contentfragmentation,
3、performancemoreentertainingandbehaviorfunctionaletc,thosehavelettheaudienceandjournalistsdeeplyfeeltired,thennewsenteredtheunderdogsituation,theseproblemsseverelyrestrictthefurtherdevelopmentofTVnewsprogramsthatshowspeople'slivelihood.Therefore,howtheTVnewsaboutpeople'slivelihoodre
4、alizenewchangeandnewmetamorphosis,realizingtheSustainabledevelopmentistheurgentinquirytopic.Currentlyacademicthinksgenerally,realizingfrom"smallpeople'slivelihood"intothe"bigpeople'slivelihood"transformation,andimprovingideologicaldepthisthefuturedevelopmentdirectionofjournalismtel
5、evisionforpeople'slivelihood.Theauthoragreethat,thispapermainlyonnewsforpeople'slivelihoodfacingavarietyofproblemsanddifficultiesfromthebasisofmicroandmacroperspectiveonTVnewsprogramsprobethesustainabledevelopmentofpeople'slivelihoodexploration.Themicroscopicexplorationfromvariousp
6、roblemanalysisandsolvingsustainabledevelopment,mainlythenthemacroscopicexplorationmainlyrealizebrand-nameconstruction12exploringsustainabledevelopmentofthejournalismforpeople'slivelihoodcolumns關(guān)鍵字：電視民生新聞現(xiàn)狀問題突破途徑品牌化Keywords:·TVjournalismforpeople'slivelihood、Theexistingproblems、Brea
7、kthroughway、corporatebranding目錄引言412正文4一、微觀看待民生新聞欄目出現(xiàn)的各種困境和問題及實現(xiàn)微觀層面的可持續(xù)發(fā)展途徑………………………………………………………………………………51.1電視民生新聞欄目的輿論導(dǎo)向問題及可持續(xù)發(fā)展的途徑……………………1.2電視民生新聞的存在三俗化和同質(zhì)化現(xiàn)象及突破三俗走向可持續(xù)發(fā)展的途徑………………………………………………………………………………………71.3電視民生新聞欄目的從業(yè)者態(tài)度（記者、主持人）問題及改進(jìn)策略……………………………………………………………………………………9二．宏觀層
8、面上看電視民生新聞欄目的可持續(xù)發(fā)展策略——品牌化、公
