資源描述:
《標(biāo)志設(shè)計(jì)的三維效果表現(xiàn)(three dimensional effect of logo design)》由會(huì)員上傳分享,免費(fèi)在線閱讀,更多相關(guān)內(nèi)容在教育資源-天天文庫(kù)。
1、標(biāo)志設(shè)計(jì)的三維效果表現(xiàn)(Threedimensionaleffectoflogodesign)ThreedimensionaleffectoflogodesignThethree-dimensionaleffectoflogodesign-thecontinuousdevelopmentofmodernsocietyputsforwardhigherrequirementsforlogodesign.Theperformanceof3Deffecthasbeencontinuouslyusedasthedevelopmenttrendoflogodesign.Inthiseraofperso
2、nalizedhighlightlogodesign,logodesigndesignersshouldpayattentiontoeverystepalongtheway,tomeettheneedsoftheaudienceinthevisualandpsychological,logodesignshouldbereasonableapplicationofthree-dimensionaleffectinitsdesignperformance,enablebothtoachieveharmonyandunity.Keywords:logodesign3Deffectexpressi
3、on1IntroductionWiththedevelopmentofthetimes,thelogodesignhasnotonlytoidentifytheinformationtomeettheinformationfortheaudienceandtheaudiencetoconvey,butmoreonthebasisofthelogodesignofthevisionandthemodernizationoftherequirementstobeimproved.Wewillseeathree-dimensionalmarkwiththree-dimensionaleffectd
4、esignoftenintoday'slife,thisisbecausethestereo3Deffectthan2-Dplaneeffectwiththevisualimpactofamoreintenseandmorenovelvisualexperience.Developmenttrendof2logodesignLogoisthesymbolofenterprisemanagementphilosophy,productiontechnologyandcommoditycontent,andisthesamethingofenterpriseandbrandinthemindso
5、fconsumers.Asasign,thelogoalsoreflectsthedifferentcharacteristicsofthetimes,nation,country,regionandsoon.Ithasthecharacteristicsoffunctionality,recognition,saliency,diversity,artistry,accuracyandpersistence.Wecanseethechangeoflogoartstyleandcharacteristicsfromtheevolutionoflogo.Atpresent,theinforma
6、tization,visualizationandmodernizationoflogodesignarethecurrenttrendoftheworld.Logodesignisakindofspecialtextorimageofthemassinformationtransmissionsymbols,itsbasicfunctionistoconveyinformationthroughgraphics,toexpressitsinternalmeaning,characteristics,andasamediumofcommunication.Itdrawsonandusessy
7、mbolsandendowssymbolswithahigherartisticheight.Logodesigncanberegardedasthecarrierofhighcapacityofhumancivilization,andistheepitomeofhumanculture.Throughouthistory,fromtheprimitivesocietytomarkthetotem,from