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《標志設計的意義（Significance of logo design）.doc》由會員上傳分享，免費在線閱讀，更多相關內容在工程資料-天天文庫。
1、標志設計的意義(Sign辻icanceoflogodesign)ThemeaningoflogodesignWiththerapiddevelopmentofscieneeandtechnologyandtheincreasinglyfiercemarketcompetitiontoday,printing,photography,designworks,videoandvisualtransmissionintheformofmoreandmoreabundant,itsfunctionalsomoreandmoreimportant,thenontransferIan
2、guageformshaveconveyedmoreadvantagesthanthetraditionallanguage.Consumerscanmoreintuitiveunderstandingoftheconnotationofenterpriseculture,businessphilosophyandproductperformanee,havesomeinteractionwithconsumers?Logodesignisoneofthemostimportantsignsofvisualsymbols?Whenpeopleseethecradle,wi
3、llthinkofthelovelybaby?Thecradleisamarkofchildren.Whetherinancienttimesorcommunicationsdevelopedintoday'srapidlydevelopingsociety,thecradleofthisthingisalwaysthesymbolofthebabyandasignalwillbringvisualrecognitiontothepeople,butalsoasymbol.Itexiststogiveparentsbroughtalotofconvenience,theb
4、abyinthecradleisanotherwayoflife?Thespeedandeffectoflanguagetransferbothancientandmodernhavegreatinfluenceandeffect?Today,thiskindofnonverbalcommunicationmeansespeciallytheapplicationanddisseminationofthelogohasbeenrecognizedbytheenterprise.Markwithasimplegraphicimagetoshowtheconnotationo
5、fenterprisecultureandbusinessphilosophy?Canlettheconsumerinthefirsttimefasterandmoreclearlyunderstandtheenterpriseinformation.Boundandthegraphicallanguagefromdifferentethnicgroupsanddifferentnationallanguages.Toadaptbettertotheacceleratingrhythmofmodernlife.Isanyothervisuallanguageorwords
6、cannotbereplaced.Logodesignisamanifestationofthebrand,theneedforauniqueandinnovativemarktodistinguishitfromothersimilarbrands?Thelogodesignwiththedevelopmentofthecontinuousdevelopmentofsociety,moreandmorehighrequesttotheprofessional,moreandmorediversified?Intheprocessofbrandpromotion,sign
7、splayaveryimportantrole,itappearstorepresentthebrandlaunch,whendesignersinthelogodesign,manyfactorsneedtobeconsidered,orinternalculturalenterprisesishigher,isalsointegratedintothelocalculture,makethebrandintheprocessofcommunicationclearly,moreeffective,moreefficient
