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1、中國(guó)移動(dòng)彩鈴營(yíng)銷(xiāo)策劃書(shū)目錄前言......................................................................................................................2第一章業(yè)務(wù)概況..........................................................................................2業(yè)務(wù)描述...................................
2、..........................................................2業(yè)務(wù)賣(mài)點(diǎn).............................................................................................2業(yè)務(wù)宗旨.............................................................................................3第二章市場(chǎng)分析.........
3、...................................................................................3市場(chǎng)狀況.............................................................................................3產(chǎn)品狀況.....................................................................................
4、........4競(jìng)爭(zhēng)狀況.............................................................................................5營(yíng)銷(xiāo).....................................................................................................5需求狀況........................................................
5、.....................................8第三章SWOT分析....................................................................................8彩鈴的優(yōu)勢(shì).........................................................................................8彩鈴的劣勢(shì).......................................
6、..................................................9移動(dòng)彩鈴的機(jī)率.................................................................................9彩鈴市場(chǎng)面臨的威脅........................................................................10第四章財(cái)務(wù)...........................................
7、........................................................11當(dāng)前財(cái)務(wù)狀況.....................................................................................11財(cái)務(wù)拓展.............................................................................................11財(cái)務(wù)預(yù)測(cè).................
8、............................................................................11財(cái)務(wù)計(jì)劃說(shuō)明...................
