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1、和膳房餐飲連鎖有限責(zé)任公司商業(yè)計(jì)劃目錄第一章項(xiàng)目概述...........................................11.1項(xiàng)目背景...............................................11.2公司簡(jiǎn)介...............................................21.3產(chǎn)品與服務(wù).............................................21.4公司發(fā)展戰(zhàn)略...........................................31
2、.5公司管理...............................................41.6財(cái)務(wù)分析...............................................4第二章公司介紹...........................................52.1公司簡(jiǎn)介...............................................52.2公司商標(biāo)...............................................62.3公司文化...........
3、....................................62.4創(chuàng)業(yè)環(huán)境...............................................7第三章產(chǎn)品與服務(wù).........................................103.1理論依據(jù)..............................................103.2產(chǎn)品..................................................143.3服務(wù)............................
4、......................1743.4產(chǎn)品&服務(wù)社會(huì)效益.....................................183.5標(biāo)準(zhǔn)化與產(chǎn)品研發(fā)......................................19第四章市場(chǎng)分析..........................................214.1餐飲行業(yè)分析..........................................214.2市場(chǎng)需求分析..........................................244.3消
5、費(fèi)者分析............................................254.4市場(chǎng)定位..............................................274.5SWOT分析..............................................29第五章公司戰(zhàn)略..........................................375.1公司戰(zhàn)略概述..........................................375.2公司發(fā)展戰(zhàn)略.............
6、.............................375.3進(jìn)入市場(chǎng)戰(zhàn)略..........................................385.4品牌戰(zhàn)略..............................................415.5進(jìn)入障礙分析..........................................42第六章市場(chǎng)營(yíng)銷..........................................446.1產(chǎn)品與服務(wù)策略...................................
7、.....446.2價(jià)格策略..............................................456.3分銷策略..............................................486.4促銷策略..............................................48第七章項(xiàng)目建設(shè)..........................................527.1餐廳選址..........................................
