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1、醫(yī)藥招商策略之產(chǎn)品制勝（StrategyofMedicalInvestmentproductwinning）China'spharmaceuticalmarketinthemainchannelofclinical,commercialcirculationandOTCterminal,derivedfromtheindividualorunitagentproductsrelyonthemainsaleschannelsofinvestmentmarketdevelopmentinrecentyearshasattractedmuchattentionofpeo
2、ple.Especiallyinrecentyears,theclinicalOTCmarket,commercialchannels,distributionchannelsandthethirdterminalisincreasinginthenationalsupervision,competitionisfierce,theinvestmentmarketduetotheimpactfromthemainchannel,moreandmorelargecommercialcompaniesandmanufacturersattentiontochannel
3、penetrationanddevelopmentthroughvariousmeans.Thereasonwhyenterprisessuchvalueinvestmentmarket,inadditiontothenationalmacroenvironmentforthesupervisionisnotperfect,lowentrycosts(outsidethepersoncanoperate,doesnotrequirealargecapitalinvestmentandfixedplaceofbusiness),oneofthemostimporta
4、ntaspectsistheinvestmentmarketoperatingprofitishigher,theproductsalesprofitisothermainstreamchannelsseveraltimesorevenseveraltimes,couldnothelpbutmakepeoplejealous.Herecomesaquestion,whatisthedominantfactorintheoperationoftheinvestmentmarket?Nomatterhowhightherebatesyouoffertoyourcust
5、omers,howwellthemarketplansarebeingmade,andthepublicitymaterialsareready,onceyougetoutofthemainlineofgainingprofitsthroughtheproduct,allthecooperationbasesarenolongerexist.Inthefinalanalysis,thekeytoeffectiveoperationoftheinvestmentmarketwillfallbacktothemainlineoftheproduct:interesta
6、ndvaluableproductsarethefirstoftheircooperation!Then,howtomaximizethevalueoftheproductthroughtheeffectiveproductmanagement,tomeettheprofitdemandoftheagents,isaproblemthatthemajorityofinvestmententerprisesshouldfaceseriously.First,classifyproductswithchannelcharacteristicsEnterpriseist
7、heproducttowin,newdrugvarieties,exclusivevarieties,varieties,nationaldruginsurance......Ofcourse,throughtheregionalprotection,publicityandpromotioninashortperiodoftimetoobtainsales,benefitsdoubleharvest.Ifthereisnosuchvarietyinhand,istherenowaytostart?Thinkdifferently,theproductitself
8、musta
