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1、www.showdoc.cn目錄摘要IAbstract:II一、鄉(xiāng)村旅游產(chǎn)品的含義、特點(diǎn)及類型1(一)鄉(xiāng)村旅游產(chǎn)品的含義1(二)鄉(xiāng)村旅游產(chǎn)品的發(fā)展趨勢(shì)1(三)鄉(xiāng)村旅游產(chǎn)品的特點(diǎn)1(四)鄉(xiāng)村旅游產(chǎn)品的類型1二、峨山縣鄉(xiāng)村旅游及其旅游產(chǎn)品開發(fā)的現(xiàn)狀及存在的問題2(一)峨山縣鄉(xiāng)村旅游的發(fā)展現(xiàn)狀2(二)峨山縣鄉(xiāng)村旅游產(chǎn)品開發(fā)的現(xiàn)狀2(三)峨山縣鄉(xiāng)村旅游產(chǎn)品開發(fā)存在的問題3三、峨山縣鄉(xiāng)村旅游產(chǎn)品開發(fā)的條件分析4(一)峨山縣鄉(xiāng)村旅游資源分析4(二)峨山縣旅游客源市場(chǎng)分析5(三)峨山縣旅游者消費(fèi)行為分析6四、峨
2、山縣鄉(xiāng)村旅游產(chǎn)品的設(shè)計(jì)6(一)鄉(xiāng)村旅游產(chǎn)品開發(fā)的原則6(二)峨山縣鄉(xiāng)村旅游產(chǎn)品開發(fā)的思路9(三)峨山縣擬開發(fā)的重要鄉(xiāng)村旅游產(chǎn)品12參考文獻(xiàn)16致謝1716分析鄉(xiāng)村旅游產(chǎn)品開發(fā)探索的重要性——以玉溪市峨山縣為例摘要:在我國(guó),隨著經(jīng)濟(jì)的發(fā)展和社會(huì)的進(jìn)步,人們的旅游消費(fèi)觀念也發(fā)生著重大的變化。越來(lái)越多的人們出游的動(dòng)機(jī)都是以追求心神的寧?kù)o、人與自然的和諧、健康快樂的休閑游憩、體驗(yàn)不同地域特色的民風(fēng)民俗為目的。與此相適應(yīng),旅游市場(chǎng)也面臨著空前的轉(zhuǎn)變:出游方式的多樣化,如:自助游、互助游、徒步游、自駕游、刺激
3、游、拓展游等;旅游目的地的特色化,如:歷史文化名城、名鎮(zhèn)、古村落、古穴居等;出游時(shí)間的個(gè)性化,如:周末、假日、日常閑暇時(shí)間。在此全新的旅游時(shí)代來(lái)臨之際,國(guó)家旅游局,將2006年全國(guó)旅游主題確定為“中國(guó)鄉(xiāng)村游”,及時(shí)提出:旅游業(yè)向農(nóng)村挺進(jìn)。鄉(xiāng)村旅游產(chǎn)品也由此備受世人關(guān)注,成為目前國(guó)內(nèi)旅游市場(chǎng)的熱點(diǎn),因此針對(duì)鄉(xiāng)村旅游產(chǎn)品而展開的開發(fā)探索尤為重要。關(guān)鍵詞:峨山縣鄉(xiāng)村旅游產(chǎn)品開發(fā)16EShancountycountrytourproductexploitationprobesYuXiCityAbstrac
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8、me:Touristtradepressestowardruralarea.Thecountrytourproductcatchesredoubledattentionfromcommonpeoplealsofromthis,hotspotbecomingatpresentdomestictouristmarket,theexplorationtherefore,beingaimedatthecountrytourproductbutspreadingouttodevelopise