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1、.目錄摘要IAbstract:II一、鄉(xiāng)村旅游產(chǎn)品的含義、特點及類型1(一)鄉(xiāng)村旅游產(chǎn)品的含義1(二)鄉(xiāng)村旅游產(chǎn)品的發(fā)展趨勢1(三)鄉(xiāng)村旅游產(chǎn)品的特點1(四)鄉(xiāng)村旅游產(chǎn)品的類型1二、峨山縣鄉(xiāng)村旅游及其旅游產(chǎn)品開發(fā)的現(xiàn)狀及存在的問題2(一)峨山縣鄉(xiāng)村旅游的發(fā)展現(xiàn)狀2(二)峨山縣鄉(xiāng)村旅游產(chǎn)品開發(fā)的現(xiàn)狀2(三)峨山縣鄉(xiāng)村旅游產(chǎn)品開發(fā)存在的問題3三、峨山縣鄉(xiāng)村旅游產(chǎn)品開發(fā)的條件分析4(一)峨山縣鄉(xiāng)村旅游資源分析4(二)峨山縣旅游客源市場分析5(三)峨山縣旅游者消費行為分析6四、峨山縣鄉(xiāng)村旅游產(chǎn)品的設(shè)計6(一)鄉(xiāng)村旅游產(chǎn)品開發(fā)的原則6(二)峨山縣鄉(xiāng)村旅游產(chǎn)品開發(fā)的思路9(三)峨山縣擬開發(fā)的重要
2、鄉(xiāng)村旅游產(chǎn)品12參考文獻16致謝17..分析鄉(xiāng)村旅游產(chǎn)品開發(fā)探索的重要性——以玉溪市峨山縣為例摘要:在我國,隨著經(jīng)濟的發(fā)展和社會的進步,人們的旅游消費觀念也發(fā)生著重大的變化。越來越多的人們出游的動機都是以追求心神的寧靜、人與自然的和諧、健康快樂的休閑游憩、體驗不同地域特色的民風(fēng)民俗為目的。與此相適應(yīng),旅游市場也面臨著空前的轉(zhuǎn)變:出游方式的多樣化,如:自助游、互助游、徒步游、自駕游、刺激游、拓展游等;旅游目的地的特色化,如:歷史文化名城、名鎮(zhèn)、古村落、古穴居等;出游時間的個性化,如:周末、假日、日常閑暇時間。在此全新的旅游時代來臨之際,國家旅游局,將2006年全國旅游主題確定為“中國鄉(xiāng)
3、村游”,及時提出:旅游業(yè)向農(nóng)村挺進。鄉(xiāng)村旅游產(chǎn)品也由此備受世人關(guān)注,成為目前國內(nèi)旅游市場的熱點,因此針對鄉(xiāng)村旅游產(chǎn)品而展開的開發(fā)探索尤為重要。關(guān)鍵詞:峨山縣鄉(xiāng)村旅游產(chǎn)品開發(fā)..EShancountycountrytourproductexploitationprobesYuXiCityAbstract:Alsosignificantchangehappenedinpeople'stourconsumptionconceptinourcountry,withdevelopmentoftheeconomyandtheadvancementofsociety.Moreandmorepeop
4、lethemotivationgoingonatourallistotakethefolkcustomrunningafterstateofmindpeaceful,harmonybetweenmanandnature,happyhealthylyingfallowstrollingaboutandhavingarest,experiencingthefolkcustombeingunliketheregioncharacteristicaspurpose.Andthisisadaptingtoeachother,touristmarketisalsoconfrontedwithun
5、paralleledturnaround:Goonatourthewaydiversification,suchas:Help-yourselfloafingabout,loafingaboutonfoot,loafingaboutfromdrivingYou,stimulatingYou,openingupanexhibitiontoloafabout,helpeachotherandsoon;Tourdestination'scharacteristic,suchas:Leadinghistoricalandculturalcity,town,antiquity'scityand
6、town,ancienttimesliveincaveswaiting;Goonatourthetimeindividuation,suchas:Weekend,holiday,dailyleisuretime.Brand-newtourtimesapproachesherebetween,NationalTourismAdministration,ascertainsthewholenationtourin2006subjectfor“theChinesecountryloafsabout”,andsuggeststhatintime:Touristtradepressestowa
7、rdruralarea.Thecountrytourproductcatchesredoubledattentionfromcommonpeoplealsofromthis,hotspotbecomingatpresentdomestictouristmarket,theexplorationtherefore,beingaimedatthecountrytourproductbutspreadingouttodevelopisespeciallyimpo