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1、SimpleAnalysisoftheStylisticFeaturesofAdvertisingEnglish簡要分析廣告英語的文體特征0908550143周佳紅Abstract:Withtherapiddevelopmentofoursocialeconomy,advertisementhasalreadybecomeaninitialpartofourdailylife.Itsglamourandextensivenesslienotonlyinitsfunctionbutalsoinitslanguage.Thispaperintend
2、stostudythelanguagefeaturesofadvertisingEnglishbasedonsomestylistictheories.Itstartswithabriefintroduction,whichillustratesthesignificanceandthepurposealsotheresearchmethodofthestudy.Inthesecondpart,itanalyzesthestylisticfeaturesofadvertisingEnglishfromfourlevels:thegrapholo
3、gicallevel,thegrammaticallevel,thelexicallevelandthesemanticlevel.Therearemanycasesquotedtoconvincesomeparticulartheories.Andatlast,wecanmakeaconclusioneasilythatagoodadvertisementshouldbedesiredscrupulouslyaccordingtothestylisticfeatures.Inotherwords,thestylisticfeaturesstu
4、dymayserveasanimportantguideindesiringEnglishadvertising.Keyword:advertisingEnglish,graphological,grammatical,lexical,semantic摘要：隨著當(dāng)今社會經(jīng)濟的快速發(fā)展，廣告已經(jīng)成為我們?nèi)粘Ｉ钪胁豢煞指畹囊徊糠?。它的魅力和廣泛性不僅在于它的功能更在于它本身的語言。本論文意在基于文體學(xué)的理論對廣告英語進行研究。論文第一章簡要介紹了本論文的研究意義，研究目的以及研究方法。第二章則詳細(xì)分析了廣告英語的文體學(xué)特征，分析從字系、語法、詞匯
5、以及語義四個層面展開。針對不同的理論，論文中涉及多個案例分析。最后一章，論文做出總結(jié)：要成就一篇好的廣告必須仔細(xì)分析其文體特征。換言之，該問題特征的研究對英語廣告設(shè)計起到重要的導(dǎo)向作用。關(guān)鍵字：廣告英語，字系，語法，詞匯，詞義SimpleAnalysisoftheStylisticFeaturesofAdvertisingEnglishChapter1：IntroductionWiththerapiddevelopmentofoursocialeconomy,advertisementhasalreadybecomeaninitialparto
6、fourdailylife.Itsglamourandextensivenesslienotonlyinitsunctionbutalsoinitslanguage.ThispaperintendstostudythelanguagefeaturesofadvertisingEnglishbasedonthetheoryoffourlevels:thegraphologicallevel,thegrammaticallevel,thelexicallevelandthesemanticlevel.Therearemanyexamplesquot
7、edtoconvincesomeparticulartheories.Andatlast,wecanmakeaconclusioneasilythattheagoodadvertisementshouldbedesiredscrupulouslyaccordingtothestylisticfeatures.Chapter2：BriefIntroductionofAdvertisement2.1ThedefinitionofAdvertisementThedefinitionfromEnglishWikipedia:Advertisingisa
8、formofcommunicationthattypicallyattemptstopersuadepotentialcustomerstopurch
