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1、HigherVocationalEnglishUnit7:AdvertisementBackgroundReferencesTheadvertisementhasbeencalled"thevoiceofbusiness",foritannouncesnewproductsanddescribesnewusesandimprovedfeaturesoffamiliarones.Itseekstomakepeopleknowthethingstheyneedandtomakethemwanttobuyth
2、esethings,andittellswhatproductsorservicesareonthemarket,andhowtheycanbeobtained.Theadvertisementplaysavitalroleinthespread-outand?owofgoods.Advertisementsleadtoimprovingproductsbystimulatingcompetition.Advertisementscanalsolowerthepricesofproductsbycrea
3、tingthemassdemand,ormassmarketsthathelpsupportmassproduction.TheRoleofAdvertisementBackgroundReferencesTheadvertisementcanbeaservicetopeople.First,itisinformative,andcanhelppeoplebuyandsellgoods.Second,itcanwidenpeople'sknowledge,andmakepeoplemoreexperie
4、nced.Lastly,peoplecanenjoythemselvesthroughthoseprogramswhichadvertisementshavebeenputinto.Someadvertisements,however,arenotveryusefultopeople,sometimesevenharmful.Inmoderntimes,manyadvertisementsaresubjectiveratherthanobjective,persuasiveratherthaninfor
5、mative.Theonlypurposeoftheseadvertisementsistopersuadepeopletobuytheirpoorlymadeproducts.Therefore,itiswiseforpeopletomakesuretheadvertisementsaretellingthetruth.Prons&ConsofAdvertisingPracticeBook(answerkey)Part1Activity1Activity2Activity3Part2Wecouldbe
6、togetherExercise1Exercise2Exercise3Part3Pre-ReadingTextATextBPart4BrainstormingTaskPart5ActivityAnswersMainContentsPartI:SpeakingActivityActivity1:Workingroupsofthreeorfourstudents.Lookingatthefollowinglogosofsomefamouscompaniesintheworld.Trytoidentifyth
7、emandsaysomethingabouttheirproductsandslogans.PartI:SpeakingActivityPartI:SpeakingActivityActivity2:Lookattheslogansandbrands.MatchtheinformationinColumnAwiththechoicesinColumnB.1.Adiamondlastsforever.2.ConnectingPeople3.TheNewDigitalEra4.MosquitoByeByeB
8、ye.5.TakeTOSHIBA,taketheworld.6.Let’smakethingsbetter.7Nobusinesstoosmall,noproblemtoobig.8.AKodakMoment.9.IAskformore.10.Manalwaysrememberlovebecauseofromanticonly.a.讓我們做得更好。（飛利浦電子）b.就在柯達(dá)一刻。（柯達(dá)相紙／膠卷）c.鉆石恒久遠(yuǎn)，一顆永流傳。（第比爾斯）d.
