資源描述：
《核心英語(yǔ)下冊(cè)Unit7電子教案.ppt》由會(huì)員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在教育資源-天天文庫(kù)。
1、HigherVocationalEnglishUnit7:AdvertisementBackgroundReferencesTheadvertisementhasbeencalled"thevoiceofbusiness",foritannouncesnewproductsanddescribesnewusesandimprovedfeaturesoffamiliarones.Itseekstomakepeopleknowthethingstheyneedandtomakethemwanttobuythesethings,
2、andittellswhatproductsorservicesareonthemarket,andhowtheycanbeobtained.Theadvertisementplaysavitalroleinthespread-outand?owofgoods.Advertisementsleadtoimprovingproductsbystimulatingcompetition.Advertisementscanalsolowerthepricesofproductsbycreatingthemassdemand,or
3、massmarketsthathelpsupportmassproduction.TheRoleofAdvertisementBackgroundReferencesTheadvertisementcanbeaservicetopeople.First,itisinformative,andcanhelppeoplebuyandsellgoods.Second,itcanwidenpeople'sknowledge,andmakepeoplemoreexperienced.Lastly,peoplecanenjoythem
4、selvesthroughthoseprogramswhichadvertisementshavebeenputinto.Someadvertisements,however,arenotveryusefultopeople,sometimesevenharmful.Inmoderntimes,manyadvertisementsaresubjectiveratherthanobjective,persuasiveratherthaninformative.Theonlypurposeoftheseadvertisemen
5、tsistopersuadepeopletobuytheirpoorlymadeproducts.Therefore,itiswiseforpeopletomakesuretheadvertisementsaretellingthetruth.Prons&ConsofAdvertisingPracticeBook(answerkey)Part1Activity1Activity2Activity3Part2WecouldbetogetherExercise1Exercise2Exercise3Part3Pre-Readin
6、gTextATextBPart4BrainstormingTaskPart5ActivityAnswersMainContentsPartI:SpeakingActivityActivity1:Workingroupsofthreeorfourstudents.Lookingatthefollowinglogosofsomefamouscompaniesintheworld.Trytoidentifythemandsaysomethingabouttheirproductsandslogans.PartI:Speaking
7、ActivityPartI:SpeakingActivityActivity2:Lookattheslogansandbrands.MatchtheinformationinColumnAwiththechoicesinColumnB.1.Adiamondlastsforever.2.ConnectingPeople3.TheNewDigitalEra4.MosquitoByeByeBye.5.TakeTOSHIBA,taketheworld.6.Let’smakethingsbetter.7Nobusinesstoosm
8、all,noproblemtoobig.8.AKodakMoment.9.IAskformore.10.Manalwaysrememberlovebecauseofromanticonly.a.讓我們做得更好。（飛利浦電子）b.就在柯達(dá)一刻。（柯達(dá)相紙／膠卷）c.鉆石恒久遠(yuǎn)，一顆永流傳。（第比爾斯）d.
