麥肯錫為三星中國(guó)做的項(xiàng)目:《標(biāo)桿企業(yè)研究》

麥肯錫為三星中國(guó)做的項(xiàng)目:《標(biāo)桿企業(yè)研究》

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時(shí)間:2018-10-06

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1、CONFIDENTIALPCCompetitorAnalysis:IBMSECChina010821BJ-IBMOVERVIEWOFCOMPETITORANALYSISFRAMEWORK4.Valuechainstrategy5.Organizationandownership6.FinancialperformanceFocusonMarketing, advertisingand promotionDistribution(channel andsalesforce)OrganizationstructureOwnershipstructureSalesProfit2.

2、Strategy3.Product/marketMissionVisionCorporatestrategyMarketpositionKeyproductofferingsKeycustomersPricing1.BackgroundinformationLocationManagement teamStartingyearNumberof employeesEraanalysis1SECChina010821BJ-IBMBACKGROUNDINFORMATION1.BackgroundinformationLocationManagement teamStartingy

3、earNumberof employeesEraanalysis4.Valuechainstrategy5.Organizationandownership6.FinancialperformanceFocusonMarketing, advertisingand promotionDistribution(channel andsalesforce)OrganizationstructureOwnershipstructureSalesProfit2.Strategy3.Product/marketMissionVisionCorporatestrategyMarketp

4、ositionKeyproductofferingsKeycustomersPricing2SECChina010821BJ-IBMIBMHASGRADUALLYEXPANDEDITSPRESENCEINCHINALocationBeijingManaging directorZhouWeikunStartingyear1984(representativeoffice)1992(IBMChinaCo.Ltd.)Numberof employeesOver3000Key milestonesSetupIBMCustomerAssociationin1984OpenedBei

5、jing,Shanghai,Shenzhen,Chengdu,Guangzhou,Nanjing,Xian,ChongqingofficesEstablishedcustomerservicenetworkcoveringdozensofChinamajorcitiesSetupChinapurchasingcenter*inShenzhenBackgroundinformation*IBM’spurchaseinchinahasincreasedfrom30MUSDin1993to1BUSDin1998Source:Literatureresearch3SECChina0

6、10821BJ-IBMBACKGROUNDINFORMATION4.Valuechainstrategy5.Organizationandownership6.FinancialperformanceFocusonMarketing, advertisingand promotionDistribution(channel andsalesforce)OrganizationstructureOwnershipstructureSalesProfit2.Strategy3.Product/marketMissionVisionCorporatestrategyMarketp

7、ositionKeyproductofferingsKeycustomersPricing1.BackgroundinformationLocationManagement teamStartingyearNumberof employeesEraanalysis4SECChina010821BJ-IBMGLOBALLY,IBMHASDECIDEDTOEXITPCBUSINESSGRADUALLYINTHENEXTSEVENYEARSMissionToleadinthecreation,developmentand

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