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1、南郵經(jīng)管學(xué)院《電子商務(wù)案例課程》案例分析報(bào)告行業(yè)旅游業(yè)題目途牛旅游網(wǎng)小組成員鞏麗、張銳、席小倩、蔡牟麗、金淞、夏柯柯、袁敏清2011年11月25日otherstaffoftheCentre.Duringthewar,ZhuwastransferredbacktoJiangxi,andDirectorofthenewOfficeinJingdezhen,JiangxiCommitteeSecretary.Startingin1939servedasrecorderoftheWestNorthOrganization,Secret
2、aryoftheSpecialCommitteeAfterthevictoryofthelongMarch,hehasbeentheNorthwestOfficeoftheFederationofStateenterprisesMinister,ShenmufuguSARmissions,DirectorofNingxiaCountypartyCommitteeSecretaryandrecorderoftheCountypartyCommitteeSecretary,Ministersand目錄第一章行業(yè)概況11.1世界旅游
3、業(yè)發(fā)展?fàn)顩r及趨勢(shì)11.2我國(guó)旅游業(yè)發(fā)展?fàn)顩r21.2.1概況21.2.2我國(guó)旅游市場(chǎng)格局21.3我國(guó)旅游業(yè)發(fā)展存在的問(wèn)題31.4我國(guó)旅游業(yè)發(fā)展面臨的挑戰(zhàn)31.4.1我國(guó)旅游業(yè)面臨著嚴(yán)峻的結(jié)構(gòu)調(diào)整41.4.2競(jìng)爭(zhēng)狀況加劇41.5我國(guó)旅游業(yè)發(fā)展的對(duì)策4第二章公司概況52.1公司簡(jiǎn)介52.2公司發(fā)展及背景52.2.1做旅游路線62.2.2競(jìng)價(jià)排名，“搜”來(lái)滾滾人氣62.2.3戈壁投資途牛項(xiàng)目負(fù)責(zé)人蔣濤62.2.4服務(wù)體驗(yàn)是核心62.3發(fā)展過(guò)程中每年大事件72.3.12009年大事記72.3.22010年大事記72.3.32011年大事
4、記72.4客戶(hù)回訪8第三章模式分析93.1商業(yè)模式分析93.1.1途牛信息流93.1.2途牛產(chǎn)品93.1.3途牛服務(wù)113.1.4途牛目標(biāo)客戶(hù)113.1.5途牛盈利模式123.1.6途牛核心競(jìng)爭(zhēng)力133.2經(jīng)營(yíng)模式分析133.2.1核心經(jīng)營(yíng)133.2.2差異化經(jīng)營(yíng)133.2.3線上+線下的渠道革新143.2.4途牛網(wǎng)站聯(lián)盟143.3管理模式分析15otherstaffoftheCentre.Duringthewar,ZhuwastransferredbacktoJiangxi,andDirectorofthenewOffice
5、inJingdezhen,JiangxiCommitteeSecretary.Startingin1939servedasrecorderoftheWestNorthOrganization,SecretaryoftheSpecialCommitteeAfterthevictoryofthelongMarch,hehasbeentheNorthwestOfficeoftheFederationofStateenterprisesMinister,ShenmufuguSARmissions,DirectorofNingxiaCo
6、untypartyCommitteeSecretaryandrecorderoftheCountypartyCommitteeSecretary,Ministersand3.3.1戰(zhàn)略153.3.2組織結(jié)構(gòu)153.3.3管理控制163.3.4企業(yè)文化163.3.5人力資源管理193.3.6業(yè)績(jī)193.4技術(shù)模式分析193.4.1核心競(jìng)爭(zhēng)力193.4.2用戶(hù)互動(dòng)203.4.3手機(jī)客戶(hù)端203.5資本模式分析20第四章總結(jié)234.1案例優(yōu)勢(shì)234.1.1產(chǎn)品豐富234.1.2性?xún)r(jià)比高234.1.3省心便捷234.1.4量身定制23
7、4.1.5雙重保障234.2案例不足244.3關(guān)于建議24結(jié)束語(yǔ)26參考文獻(xiàn)27otherstaffoftheCentre.Duringthewar,ZhuwastransferredbacktoJiangxi,andDirectorofthenewOfficeinJingdezhen,JiangxiCommitteeSecretary.Startingin1939servedasrecorderoftheWestNorthOrganization,SecretaryoftheSpecialCommitteeAfterthev
8、ictoryofthelongMarch,hehasbeentheNorthwestOfficeoftheFederationofStateenterprisesMinister,ShenmufuguSARmissions,DirectorofNingxiaCountypar
