stubbornness（固執(zhí)，執(zhí)著） can push a business to hold 閱讀理解答案

stubbornness（固執(zhí)，執(zhí)著） can push a business to hold 閱讀理解答案

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時(shí)間：2018-10-21

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1、Stubbornness（固執(zhí)，執(zhí)著）canpushabusinesstohold閱讀理解答案　　Stubbornness（固執(zhí)，執(zhí)著）canpushabusinesstoholdonbutcanalsokillyourbusinessifitkeepsstoppingyou.　　BecauseI’mstubborn.Ichasedmydreamofcreatingapet-foodcompanythatsellswhatitclaimstosellandnotsomeunidentifiablesubstanceinadressed-upbag.Originallywepackedourf

2、oodsintransparentbags,whichbecameourguidingphilosophy.　　Tostartthecompanyin2003,Ivisitedeverypet-foodstoreinManhattanandsomeoutsidethecity.By2006Stella&Chewy’swassoldin250stores,mostlyinNewYorkCity.In2007ImovedthecompanytoWisconsin,withourearningsreachingalmost$500,000thatyear．Butgettingmyproductin

3、tostoreswasjustthebeginning.Wewerecompetingagainstmuchbiggerpet-foodcompanieswhosemonthlymarketingbudgetsweremorethanouryearlysales.Soweinvestedinadvertisementsandawebsiteandevenstoodonsidewalksgivingoursamples.　　Withmorecustomerscamemorefeedback(反饋意見(jiàn)),muchofwhichIignored,Iwasalsoreceivingcomplaint

4、sabouticecrystals(冰晶)onthefood,whichformwhentheairtemperaturechangesduringtransport.Forthisreason,mostfrozenfoodsarepackagedinopaque(不透明的)bagsorboxes.Studieshaveprovedthaticecrystalshavelittleeffectoneitherthequalityorthetasteofthefood.SoIignoredthecomplaints.Afterall,wewerebetterthanourcompetitors

5、thatwouldn’tevenshowtheirproducts.Wedidn’thideanything.　　In2007oursaleskeptgrowing,butnotasfastasthoseofourcompetitors.Weweretoldthatnewconsumerswerechoosingproductspackagedinopaquebags.WhenIvisitedthestoresandforcedmyselftoconsidermyproductsobjectively,Ihadtodegree:TheicecrystalsreducedthelookIwan

6、ted.Thefoodlookedasifasnowstormhadhittheinsideofthebag.　　Weswitchedtoopaquebagsandtriedtomakeicecrystalssmaller.Customersresponded:In2009Stella$Chewy’swassoldin2,500storesacrossthecountry.　　28.Atthebeginning,theauthor’scompanypackagedtheirfoodsintransparentbagsto________.　　A.maketheirfoodsseenclear

7、ly　　B.maketheirfoodslookattractive　　C.letcustomersknowtheirguidingphilosophy　　D.showtheirfoodsareenvironmentallyfriendly　　29.Whydidtheauthorhavepeoplestandonsidewalksgivingoutsamples?　　A.Becauseadvertisinga

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