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1、目錄摘要...................................................IAbstract..............................................III1緒言.................................................11.1研究背景...................................................11.2研究目的與研究意義.........................................11.3研究內(nèi)容與研究方法........
2、.................................21.4研究路線..................................................32相關(guān)理論基礎(chǔ)..........................................52.1企業(yè)戰(zhàn)略及戰(zhàn)略管理的定義...................................52.2企業(yè)戰(zhàn)略管理的作用及過程...................................62.3戰(zhàn)略管理理論分類...........................................7
3、2.4戰(zhàn)略分析方法...............................................93NF集團(tuán)摩托車產(chǎn)業(yè)宏觀環(huán)境分析.........................113.1政治、法律環(huán)境（P）.......................................113.2經(jīng)濟(jì)環(huán)境（E）............................................113.3社會(huì)環(huán)境（S）............................................123.5宏觀環(huán)境分析小結(jié)......................
4、...................144NF集團(tuán)摩托車產(chǎn)業(yè)的行業(yè)環(huán)境分析.......................174.1行業(yè)概況.................................................174.1.1國際摩托車行業(yè)概況............................................174.1.2國內(nèi)摩托車行業(yè)概況............................................194.2五力模型分析.............................................224.
5、2.1供應(yīng)商分析....................................................224.2.2消費(fèi)者分析....................................................234.2.3競(jìng)爭(zhēng)者分析....................................................254.2.4潛在競(jìng)爭(zhēng)者分析................................................284.2.5替代者分析.....................................
6、...............284.2.6五力分析小結(jié)..................................................304.3行業(yè)環(huán)境分析小結(jié).........................................315NF集團(tuán)摩托車產(chǎn)業(yè)內(nèi)部環(huán)境分析.........................335.1產(chǎn)業(yè)布局.................................................335.2產(chǎn)品結(jié)構(gòu)分析..............................................33V萬方數(shù)據(jù)5.
7、3市場(chǎng)營銷現(xiàn)狀及問題分析....................................365.4生產(chǎn)管理分析..............................................395.5技術(shù)資源分析..............................................395.6人力資源分析.................................
