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1、微信在做中國的現(xiàn)狀HONG?KONG?—?Liu?Xuelong,?a?television?and?documentary?producer紀(jì)錄片制作者?in?Beijing,?hasn’t?used?his?television?in?years.?He?gets?all?of?his?entertainment?on?his?iPhone?6?Plus,?他的一切娛樂都是在iphone6plus上進行的?where?he?also?taps?輕敲?a?plethora過多的，過剩的?of?apps?to?buy?plane?tickets,?pay?bills,?talk?wit
2、h?clients與客戶溝通?.輕輕點擊那上面的大量公用?Weixin,?a?text?and?messaging?app即時通信應(yīng)用,?is?among?his?favorites.“Every?morning?the?first?thing?I?do?when?I?wake?up?is?log?onto登陸??Weixin?to?see?what?new?things?my?friends?have?shared?online?overnight前一天夜里?,”?said?Mr.?Liu,25.Advertisers?increasingly?want?to?be?part?of?
3、Mr.?Liu’s?digital?world?廣告衫商越來越想進入劉學(xué)龍在的那個數(shù)字世界—?and?of?the?other?527?million?people?in?China?with?smartphones.?Next?year?companies?are?expected?to?spend?more?money?ondigital?advertising?than?on?television?campaigns?in?China.It?is?a?stark?shift這是一個重大轉(zhuǎn)變?from?three?years?ago?when?nearly?half?of?the?
4、advertising?dollars?went?to?television?and?just?14?percent?went?to?digital,?according?to?ZenithOptimedia,?an?advertising?agency.?China?is?also?diverging?發(fā)散，分開，偏離?from?the?United?States,?where?television?continues?to?dominate.中國也正在與電視依據(jù)主導(dǎo)的美國漸行漸遠?“It’s?the?first?time?we’ve?had?an?enormous?middle?c
5、lass?emerge一個巨大的中產(chǎn)階級的崛起?while?being?digitally?connected,”?said?Jeff?Walters,?a?partner?at?the?Boston?Consulting?Group?in?Beijing.“It?sets?the?stage?for?why?digital?advertising?is?so?important.”這為數(shù)字廣告的極端重要性奠定了基礎(chǔ)With?the?largest?pool?水池，這里是背景的意思?of?smartphone?users?in?the?world,?China?has?become?a
6、?petri?dish培養(yǎng)皿??for?marketers?and?technology?companies?alike?to相似的?test?ways?to?get?consumers?to?buy?both?online?and?off.線上和線下Homegrown?social?media?platforms把。。。放在平臺上??in?China?are?at?the?center?of?the?push推.?中國本土的社交媒體平臺是這番努力的中心?Facebook,?YouTubeand?Twitter?are?all?blocked被屏蔽?in?China,?giving?p
7、latforms?like?Tencent’s?Weixin?給了騰訊下面的微信平臺?—?known?as?WeChat?outside?the?country?—?and?Sina?Weibo?an?advantage.Coca-Cola?tapped?into?進入Weixin’s?built-in?reader內(nèi)置的掃描器?for?QR?codes二維碼,?two-dimensional?bar?codes二維碼?,?to?start?i
