資源描述：
《lesson sevensales promotion》由會員上傳分享，免費在線閱讀，更多相關內容在學術論文-天天文庫。
1、LessonSeven SalesPromotionContentsTeachingObjectivesConsolidationAnalysisofSampleLettersSomeWritingPrinciplesTeachingObjectivesThroughlearningthislesson,studentsaresupposedtobeableto:1.Identifytheformatofsalespromotionletters.2.Mastertheprincipilesofsalespromotionletters.3
2、.Commandusefulexpressionsonsalespromotion.4.Writesalespromotionletterscorrectly.AnalysisofSampleLettersAnalyzethestructureofthosetwosampleletters,andpayattentiontothoseimportantexpressionsaboutsalespromotion.SampleⅠ:ElectronBeamWeldersSampleⅡ:PackagingMachinerySampleⅠ:Elec
3、tronBeamWeldersapproachn.接近,走進,方法,步驟,途徑,通路vt.接近,動手處理,接洽，要求vi.靠近e.gAsyouapproachthetown,you’llseethecollegeontheleft.Sheapproachedthebankforaloan.approachsbabout/forsthapproachsbaboutdoingsthoutletn.出口,出路,銷路，銷售途徑e.gbestoutlet/findoutletforsthSampleⅠ:ElectronBeamWeldersregar
4、dingprep.關于，至于e.gShehassaidnothingregardingyourrequest.regardvt.認為，視作，看待n.注意，關心，尊重，致意，問候e.gregardsthasin/withregardto關于，至于literaturen.文獻，文學，著作，說明書e.gillustratedliterature/salesliteratureasfaras…beconcerned就…而論e.gAsfarasourpriceisconcerned,itisbest.SampleⅡ:PackagingMachiner
5、yheadquarterv.以...作總部,設總公司于...headquarters(abbr.HQ)n.[U+sing./pl.v.,C]司令部，總部e.gThefirm’sheadquartersis/areinLondon.datebackto[datefrom]從...時就有,回溯到,遠在...(年代)inexcessofadv.超過,較...為多e.gsupplyinexcessofdemandlooktov.照看,注意,指望Someprinciplesforsalespromotionletters’writingEmphasi
6、zethebenefitsratherthanthefeaturesoftheproductorservice.Useactivevoiceinpicturingthereaderenjoyingtheuseorperformanceoftheproductorservice.Focusononeofthemainappeals.Someprinciplesforsalespromotionletters’writingUseapromotionpiece(eg.Anenclosedbrochure)toillustratethedetai
7、lsoftheproductorservice.Specifytheactionbyprovidingthewaysofobtainingtheproduct.Subordinatetheprice,unlessitisanobviousbargain,bymentioningitaftermostofthebenefitshavebeenlisted.Consolidation1.CaseAnalysisAnalyzeonesalespromotionletter,andthefollowingpointsareforreference:
8、howtoattractthecustomershowtocreateinterestanddesirehowtoofferconvictionhowmotivateaction
