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《呼市中海地產(chǎn)凱旋門(mén)項(xiàng)目市場(chǎng)營(yíng)銷(xiāo)策略分析》由會(huì)員上傳分享，免費(fèi)在線閱讀，更多相關(guān)內(nèi)容在學(xué)術(shù)論文-天天文庫(kù)。
1、目錄目錄第一章引言·······················································································11.1選題背景···············································································11.2選題意義······························································
2、·················11.3分析方法和分析思路································································21.3.1分析方法········································································21.3.2分析思路···································································
3、·····2第二章相關(guān)理論綜述············································································42.1市場(chǎng)營(yíng)銷(xiāo)理論·········································································42.1.1市場(chǎng)營(yíng)銷(xiāo)的定義·······························································42.
4、1.2市場(chǎng)營(yíng)銷(xiāo)理論的發(fā)展·························································42.2房地產(chǎn)市場(chǎng)營(yíng)銷(xiāo)的內(nèi)涵·····························································62.3房地產(chǎn)市場(chǎng)營(yíng)銷(xiāo)的特點(diǎn)······························································62.4房地產(chǎn)市場(chǎng)營(yíng)銷(xiāo)的發(fā)展···················
5、···········································7第三章中海地產(chǎn)凱旋門(mén)項(xiàng)目市場(chǎng)營(yíng)銷(xiāo)環(huán)境分析··········································83.1宏觀環(huán)境分析········································································83.1.1宏觀環(huán)境分析·····················································
6、············83.1.2行業(yè)環(huán)境分析·································································153.2微觀環(huán)境分析········································································193.2.1企業(yè)概況······································································
7、·193.2.2品牌分析·······································································203.2.3產(chǎn)品分析·······································································21第四章呼市中海地產(chǎn)凱旋門(mén)項(xiàng)目SWOT分析及市場(chǎng)定位·····························234.1中海地產(chǎn)凱旋門(mén)項(xiàng)目SWOT分析············
8、···································234.1.1優(yōu)勢(shì)分析·······································································234.1.2劣勢(shì)分析·······································································254.1.3機(jī)會(huì)分析···················
