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1、華中科技大學(xué)碩士學(xué)位論文AbstractUpontheeconomicrisingofChina,pepole’shealthcaredemandsbecomeoneofthemostimportantconcerns.AsthetopHealthwinemanufacturerinChina,JingBrandCo.,Ltd(JingBrand)willfaceenormousopportunitiesaswellasvigorouschallenges.Therefore,thecapabilityofnewpr
2、oductdevelopment(NPD)willplayakeyroleoftheentrepreneurcorecompetitions.TheobjectiveofthisarticleistofocusonthestudyofoptimizingNPDframeandupgradingthemanagementofNPDinJingBrand.Thisthesiswasbasedonatheoryandevidence-basedstudymethod.ThetheoryofNPDandintegratedp
3、roductdevelopment(IPD)wasintroduced.Moreover,thecurrentresearchprogressandapplicationsofIPDwasbrieflyintroduced.ThenecessarityofIPDapplicationinJingBrandwasdiscussed.Secondly,AnIPDframewithsevenelements(includingproductstrategy,stagedassessingprocedures,structu
4、ralNPDprocedures,coreNPDteam,NPDtoolsandmethods,technonogymanagement,channelmanagement)wasdesignedforJingBrand.Importantly,theIPDframeshouldbespecificlydesignedforhealthwines.LayeredNPDproceduresandcoreNPDteammustbeestablishedfirst.Furthermore,theNPDstrategypla
5、nning,stagedassessingandchannelmanagementmustbeconductedbytheProductDecisionCommittee.AdetailedapplicationprocedureforJingBrandIPDwasdiscussed.Finally,acasestudytouseIPDinJingBrandHealthwinewasdiscussedusing“Jing-YunHealthwine”asanexample.Theapplicationresultsw
6、ereanalyzed.Somecontrolpointswereproposedduringtheapplications.ThecaseprovidedasystemicideaforfutureNPDinJingBrand.ThisresearchcanprovideareferencetoHealthwinemanufacturersusingIPDsystems.Keywords:IPDHealthwineproceduresII獨(dú)創(chuàng)性聲明本人聲明所呈交的學(xué)位論文是我個(gè)人在導(dǎo)師指導(dǎo)下進(jìn)行的分析工作及取得的研
7、究成果。盡我所知，除文中已經(jīng)標(biāo)明引用的內(nèi)容外，本論文不包含任何其他個(gè)人或集體已經(jīng)發(fā)表或撰寫過的分析成果。對(duì)本文的分析做出貢獻(xiàn)的個(gè)人和集體，均已在文中以明確方式標(biāo)明。本人完全意識(shí)到，本聲明的法律結(jié)果由本人承擔(dān)。學(xué)位論文作者簽名：日期：年月日學(xué)位論文版權(quán)使用授權(quán)書本學(xué)位論文作者完全了解學(xué)校有關(guān)保留、使用學(xué)位論文的規(guī)定，即：學(xué)校有權(quán)保留并向國家有關(guān)部門或機(jī)構(gòu)送交論文的復(fù)印件和電子版，允許論文被查閱和借閱。本人授權(quán)華中科技大學(xué)可以將本學(xué)位論文的全部或部分內(nèi)容編入有關(guān)數(shù)據(jù)庫進(jìn)行檢索，可以采用影印、縮印或掃描等復(fù)制手段保存和匯編
8、本學(xué)位論文。本論文屬于保密□，在_____年解密后適用本授權(quán)書。不保密□。（請(qǐng)?jiān)谝陨戏娇騼?nèi)打“√”）學(xué)位論文作者簽名：指導(dǎo)教師簽名：日期：年月日日期：年月日華中科技大學(xué)碩士學(xué)位論文1緒論1.1引言美國PRTM（PittiglioRabinTodd&McGrath）公司的創(chuàng)始人之一邁克爾·E·麥格拉思（1986）在其著作《ProductAndCy
