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1、雅漾AveneMicro-blogMonthlyReport:December(01.01-01.31)PresentedbyADWAYSCo.LtdTotalSummaryInJanuary,Sinamicro-blogstillremainsthetopofskincarecategoryfromChangesintherankofmicro-bloginfluence:（via:http://www.tfengyun.com)1、“ParisL'Orealreplaced“L'OrealChina”,Becomingth
2、efourthinfluentialbrandinskincarecategory2、AvonChinapromotedfromtenthtoseventh；Avene,EsteeLauder,L'OrealGrouparerankedinthetopthreeregardingtheskincarecategoryinfluence.Ps:ParisL'OrealisthemainbattlefieldofL'OrealGroupinmicro-blogmarketing;Sinamicro-blogNumberofNewF
3、ans:TotalNumberofFans:KPI:%achievementengagementrate:%SinaAveneMicro-blogAsofJanuary31,theAveneofficialmicro-blognumberoffans.Theengagementrate%Growthof60%comparedtolastmonthKPIachievementrate%Growthof16%comparedtolastmonth#offansanalysisAveneofficialmicro-blogfansh
4、asdoubledinJanuarycomparedtothepreviousmonth,sofanscomefromplatformcampaignincreasedto80%inthismonthInJanuarythenumberofAvenemicro-blogOrganicCampaignhasbeenreducedto1,butthereisstillnearly7%fansincreasedfortheaward(￥1800)Inthismonth,“拾泉拾美”minisitehasbrought7%newfan
5、sfortheofficialmicro-blog,butnofanswerefoundfrommobilephoneappSource#offans%PlatformCampaignOrganicCampaignNatureMinisitecampaignsiteJanuaryTotalCopywritertopicdistributionAvenemicro-blogposted1articles,total187transfers，total206comments.PDT/Brandarticles3%Theintera
6、ctioneffectof#AveneChina10yearsAnniversary#isbetterthanexpectationbecauseofLaureShang’spersonalmicro-blogpromotionSecondly,thecontentoftheETAisconcernedwithmostfanstopicTotalTotalTransferTotalCommentAverageTransferAverageComment#AveneProduct#ProductSkinLesson#AveneL
7、ife#HotIssueFrenchstyle#AveneBranding#AveneBrandingETAAveneSpastation#AveneInteraction#LPICPICampaignothersTotalArticleDemonstrationEffectComplain：CreativeAccordingtotheintradayhotissueinthesinaweibo,wecanimplantandpropagateAveneproducts.Inthiswaywecananimatethebran
8、dpromotionwithenjoymentCreativeOfficialAccountAnalysisGrowthtrendInJanuary,the#ofsearchthekeywordsof‘雅漾’inSinamicroblog,wastotal5,46Newnum
