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1、目錄摘要·····························································(1)1分時(shí)度假概論··················································(1)1.1分時(shí)度假產(chǎn)生的背景··········································（1）1.2分時(shí)度假的概念···············································（1）2中國分時(shí)度假發(fā)展現(xiàn)狀分析················
2、····················（2）2.1中國分時(shí)度假發(fā)展階段········································(2)2.2中國分時(shí)度假企業(yè)的主要類別及其現(xiàn)狀··························(3)2.3美國分時(shí)度假發(fā)展對中國的啟示································(3)2.3.1美國分時(shí)度假發(fā)展現(xiàn)狀····································(3)2.3.2美國分時(shí)度假對中國行業(yè)發(fā)展的啟示···················
3、·····(4)3中國分時(shí)度假發(fā)展的影響因素分析·····························（4）3.1推動(dòng)因素分析················································（4）3.1.1分時(shí)度假的市場潛力巨大··································（4）3.1.2國家政策支持············································(5)3.1.3待薪制度的實(shí)施···································
4、·······(5)3.1.4目前我國有大量閑置的酒店和房地產(chǎn)急待開發(fā)················(5)3.2制約因素分析················································(5)3.2.1國內(nèi)消費(fèi)環(huán)境不成熟······································（5）3.2.2價(jià)格超出大眾市場的現(xiàn)實(shí)購買力····························（6）3.2.3尚未建立其規(guī)范的誠信體系································（6）3.2
5、.4酒店網(wǎng)絡(luò)的組建問題······································(6)3.2.5市場營銷問題············································（6）4中國分時(shí)度假發(fā)展對策·········································（7）4.1推廣概念····················································（7）4.2相關(guān)制度的保證·····································
6、·······（7）4.3本土化發(fā)展················································（7）4.4加強(qiáng)可操作性··············································（8）4.5充分發(fā)揮市場營銷的作用····································（8）5前景展望·····················································（9）參考文獻(xiàn)·····························
7、··························（9）
