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1、ABSTRACTMarketingisoneoftheimportantfunctionsofthemanagementofaluminumindustry.Underthebackgroundofrapiddevelopmentofworldeconomyglobalization,andcontinuousdevelopmentofChinesesocialistmarketeconomy,themarketcompetitionbecomesmoreandmoreintense,andmarketinghasbeen
2、moreandmorepaidattentiontobyenterprises.Atpresent,thealuminumproductspossessagoodfoundationandgoodenvironmentfordevelopmentaswellasfacethecontinuouschangingmarketenvironmentanddeep-seatedcontradictionsandproblems.Therearemanyproblemsexistinthedevelopment,suchaslab
3、orcostsrisingbutcompetitivenessofenterprisesdeclining;capacitydisorderlyexpandingleadstosupplyexceedingdemandbutmeagerprofitofoverallindustrygains.TheindustryhasaweakindependentR&Dcapabilityandtheproducttype’slackofsystematicandotheroutstandingproblems.Thisthesist
4、riestoanalysisthepresentmanagementofaluminummarketingthatexistsinouraluminumenterprisesandfindouttheproblemsanddeficiencies.Onthebasisofstudyingthedevelopmenttrendofmarketingmanagementofenterprisesproducingaluminumproductsbothinandabroad,thisthesisproposesthefeasi
5、blepertinencemeasurescombinedwiththemarketingsituationofaluminumproductsandstatusofFeichengmininggroupCo.,LtdTaishanaluminumcompany.ThethesispointsoutthatTaishanaluminumcompanyshouldchangeviewsfromproductiontomarketingasquicklyaspossible.Weshouldtakemarketingasthe
6、centreandtransformthealuminummarketingprocess.Weshouldcarryouttotalqualitymanagementandimprovethequalityofaluminumproducts.Weshouldimplementservicemarketingvigorouslyandtaketheservicesatisfactionasthehighestpursuitgoalofservicemarketing.Weshouldapplycustomerrelati
7、onshipmanagementtoolstoconsolidateanddevelopthestrategiccustomersandincreasemarketshare.Throughthesemeasures,wecouldpromotealuminumindustrialenterprisestoadapttothemarketingeconomicenvironment,andstrengthenmarketingmanagement,andacceleratetosolvedeep-seatedcontrad
8、ictionsandproblemsofthealuminumindustryenterprises,andimproveenterprisemanagementlevelandenhancethecorecompetitivenessofenterprises,torealizethesustaina
