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1、第3章我國在線旅游行業(yè)環(huán)境概述.........................................................................................153.1在線旅游基本情況..........................................................................................................153.1.1發(fā)展歷程..........................................................
2、......................................................153.1.2在線旅游業(yè)的分類................................................................................................163.1.3在線旅游市場(chǎng)結(jié)構(gòu)................................................................................................163.1.4我國在線旅游業(yè)發(fā)展
3、趨勢(shì)分析............................................................................213.2在線旅游行業(yè)環(huán)境分析..................................................................................................223.2.1PEST分析......................................................................................
4、........................233.2.2PEST模型..............................................................................................................253.3我國在線旅游發(fā)展影響因素的灰色關(guān)聯(lián)度分析..........................................................263.3.1指標(biāo)確定與處理................................................
5、....................................................263.3.2灰色關(guān)聯(lián)度計(jì)算....................................................................................................283.3.3灰色關(guān)聯(lián)度分析....................................................................................................303.4本章小結(jié)...
6、.......................................................................................................................31第4章攜程網(wǎng)盈利模式研究.....................................................................................................324.1攜程網(wǎng)基本情況..............................................
7、................................................................324.1.1攜程網(wǎng)發(fā)展歷程....................................................................................................324.1.2攜程網(wǎng)業(yè)務(wù)范圍分析......................................................
