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1、山東大學(xué)碩士學(xué)位論文等。本文提出的西北娃公司發(fā)展戰(zhàn)略，對于指導(dǎo)西北娃公司的長遠(yuǎn)發(fā)展有一定的指導(dǎo)意義。同時，對其他欲求發(fā)展的中式快餐企業(yè)也有一定的借鑒和參考意義。2關(guān)鍵詞：西北娃五力模型價值鏈Sw0T發(fā)展戰(zhàn)略山東大學(xué)碩士學(xué)位論文ABSTRACTF0rbeingiIl鋤硫lus仃yoff．a(chǎn)stmoVingc咖ergoodS，tllec蚰1刪ti伽offoodiIldllSl時isp枷cllladyfierce，鋤d也emarketis孕滴gcomplicated雒well．IIlthebaCkgr0恤dof恤we咖觸f00dtal【噸upⅡlem萄。由ofmcm破吡ifmeC№sefIaSt
2、‰dwantst0winitback鋤devengoto廿1ewodd，itisde觚telysi叫fic鋤tfortllemt0dcvel叩medeVelopments劬lteg)rad印血gt0mecvcr．婦gingmarket．Intbistllesis，thedevelopments眥eg)，ofⅪBeiwaFoodCo．，Ltd．、Ⅳ勰selected硒Ⅱleo場ectiVeoftllestudy'foc璐il唱0nhowXiBeiwaiIIte孕atiI培resourcese婦Fectively，mal【iIlginVestment枷onally，optinlizillgtl
3、lebl娼inessmodelandlookingfornew盤onts、)17jhiletIleiIl刪orextemalenVironm鋤tch鋤ges．Tbbeginwimthec弱eofXiBeiwa，也ethesis髑edPESTt0鋤出zetllemacr0一髓I、，iromn鈕tt11ecateringinduS缸ywasfacing，illdica血gⅡlattllekeyextemalfktorsf-orab吣iIlesstomake蛐g(shù)y：oppo枷ties舡ldt11reats．OnⅡleoneh趾ld，meoppoltlmitiesm枷yincludedtllera
4、piddevelopmentoftlleca：te血gindllst巧witll也eeconomicdeVelopmentandlifes哆leclla：nge，thestatesIl】pploniIlgpolicies，meiIlcrc硒ingmarketd鋤鋤d鋤ditsg叻ngdrive．Onme0merh趾d，t11eSoaringpdceofrawma：t函al，tllerocketinglaborcoStandthe蓼。麗ng缸e那iVelycomp舐tionoftllemd【etcol塔眥edtllet11rea：tS．Thenb笛edonthean：alysisoft11e
5、macro—en、血。珈咀ent，tllethesisc鋤et0analyzetheerI、，i】-0皿entofthec刪ngiIldlls仃y，雒dpointcdoutthatmeindus時w弱c_h缸刪Sticofdive璐i矗cationofinvesting訓(xùn)ties，ch血-storem鋤哦；ement，st鋤d孤di瑟：tionofbusiIlessmodeandind璐trializa：tionof也eiIldl塔仃ydeVelopment．mghtafter也atitmade如rtheranalysisont11edeVelopm饑t呦dofmeiIldllSt巧鋤dt
6、lledecidingf-act0璐t0“sdevelopment．ktl弘Ⅱ1efive-forcemodelw勰印pliedt0probeintothes仃uctIlreofmem岫．111鋤alysisofin蛔砌fesources鋤dabilitiesof)(iBeiwa，Ⅱlememodof砌uechainw嬲llSedtoappmisemeiresse血al弱well硒p商pheml勰如ities，higllli蛐g(shù)meirs仃eI培minR&Dandbmd噸edgest0tllecomp“tors，鋤dtheirweaknessmainlyiIll∞l【iI略ofcapita
7、l，poormaI磁gement觚dsen，ice．Me孤m血ile，themetllodofon-spotquestionnairew雒alsoappliedont11einveStigationand觚alysisofhlm趾res伽眈esofXiBeiwa．WhilellsingSWOTt0劃yzet11econ學(xué)tidoncircumstances岫：，(iBeiwawasin，Ⅱ坨tllesisposition
