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1、江蘇科技大學工學碩士學位論文關鍵詞商業(yè)智能；數據倉庫；聯機分析處理；數據挖掘；直接營銷；交叉銷售IIAbstractAbstractAlongwiththedevelopmentofinformationtechnology,enterpriseinformationmanagementsystemhaspreservedalotofdata,includingproductionoperations,sales,customers,products,andotheraspects.Butthetradi
2、tionalinformationsystemswerelackingineffectiveanalyticalmethodsandtechnologies,thesehugedatawereburieddeepintheirsystemofequipmentwhichmadeenterprisesintheawkwardsituationof"datamore,informationless".SoBusinessIntelligence(BI)cameintobeinginthelate20thcen
3、tury.BImainlyusesthreecoretechnologieswhichareDataWarehouse,OnlineAnalyticalProcessingandDataMiningtoprocessandanalyzebusinessdataandassistuserstosolvetheuncertaintyencounteredinbusinessactivities,sothattohelpandperfectmanagementdecision-makingtoimproveth
4、eirviability.BIhasdevelopedrapidlyduring1990s.Inrecentyears,hotspotsofBIresearchmainlyfocusonsupportingtechnology,systemstructureandapplicationsystem.Thispapermainlystudiesonbothsupportingtechnologyandapplication.Thetraditionaltransactionprocessingdatabas
5、etechnologycannotmeetthecomplexbusinessinformationprocessandanalysisdemandofmodernenterprise,in1991,W.H.Inmonfirstputforwardtheconceptofdatawarehouse.ThispaperfirststudiesthebasicprincipleofdatawarehouseanditsrelationshipwithBI,andthencreatesadatawarehous
6、ewiththethemeofsalesandinventorybasedontheSQLServer2008BIplatform.TraditionalOn-LineTransactionProcessinghasfailedtomeetthemulti-dimensionalandcomplexqueriesofenterprisedecisionmakers.Thispaperconstructsasalesandinventorymultidimensionalcubebasedonsalesan
7、dinventorydatawarehouse,andachievesanenterprise-classmultidimensionalandmulti-levelOLAPtechnologyonthebasisofSQLServer2008BIplatform.Dataminingcanfindnewbusinessmodelsfromcommercialdatawhichcanprovideenterprisewithdecision-makingandpredictingsupports.Abou
8、tDirectmarketingbusinessproblem,forthechainretailingenterpriseaccordingtoitscharacteristicsofmorecustomers,morestoresandrandomlyscatteredcustomerpurchasingbehavior,thispaperpresentsEMclusteringnaivebayesclassificati
