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1、AbstractMarketingStrategyResearchforWCompanyinmodelizationMicrblogofSocialWebsiteAbstractInrecentyears,moreperfectnetworkinfrastructure,Internetpenetrationincreasing,increasingthescaleofChineseInternetusers,thethemeinthedevelopmentofChina'sInternethasbeenfromthe"pen
2、etrationenhancement"to"uselevelincreases.InChina,theaverageInternetusershavethreesocialmediaidentity.FromtheabsolutevaluewiththeincreaseinthenumberofallkindsofsocialmediausetrendcanbeseenthatChina'ssocialmediahasbecomeanimportantpartoftheInternetinChina.Andinnumerou
3、ssocialmedia,weiboisundoubtedlythemostshiningstar,italsowithastonishingspeedbecomesthemultitudinousenterprisefavorsanewmarketingplatform.However,becauseenterprisemicrobloggingmarketingandtheemergenceofweibo,toorapiddevelopment,manyenterprisescouldhaveadeeperundersta
4、ndingtoits,intheabsenceofrelevantmarketingstrategy,willhavetoopenmyownbusinessweibo,makethemostoftheenterprisesofweibodidnotachievethedesiredpurpose.PaperwithWcompanyasacase,throughthestudyofWcompanyenterprisemicrobloggingmarketingstrategyanalysis,analysisofthestatu
5、squooftheenterprisemicrobloggingmarketing,putforwardthecorrespondingenterprisemicrobloggingmarketingoptimizationscheme,forChineseenterprisestocarryoutthemicrobloggingmarketingtoprovidetheoreticalandpracticalreference.Thethesisisdividedintofiveparts.Forthefirstandsec
6、ondpartdetailsocializationandgeneralizesthemicrobloggingmarketingrelatedtheory;ThethirdpartanalyzestheWcompanyandthecurrentsituationoftheenterprisemicrobloggingmarketing,includingcommunity-basedthecompanyoverview,weibooperationWTXplatformaudienceanalysisandenterpris
7、emicrobloggingmarketinggoalsetting,etc.ThefourthpartisdetailedanalysistheWcompanyguidelinesontheconcreteschemeofweibooperationanditsexistingproblems.IIIAbstractTheprojectmainlyincludes:registrationsystemandtheuseofintegralsystemininteractivestrategy;Contentstrategy,
8、thecontentofthecurrenteventhotspot,reapplyforUGCmode;Otherstrategiesincludetheuseofopinionleaders,weiboAPPandAPP,etc.Problemsintheprocesso
