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1、Atthefaceoftheimpactofnetwork,mobilephonesandothernewmedia,manytraditionalmediatrytousenewtechnologies，newmeansofcommunicationactivelytoexplorethewayofintegrationtonewmediaof．Wi也theriseofnewmediamicro·blogform，traditionalmediarushtoopenmicro-blog．111isi
2、sanotheractivepracticesofintegrationtonetworkandphonesaftertraditionalmediahavefoundedwebsites．Generallyspeaking，traditionalmediamicro·blogisapplicationsofallcharactersofmicro—blog．Manyscholarst11i11l(thattheintegrationoftraditionalmediaandmicro-blogisa
3、neffectivestrategytorespondtomicro—blogstorminthestudy，andtheythinkitwillhaveagoodfuturefromanalyzingtheadvantagesandtheinfluencesfromthetheoreticalway．However,theintegrationhasbecometraditionalmedia’Swaystorespondtothenewmedia’Schallenge．Intheenvironme
4、ntofmediaconvergenceandpopularofmicro—blog，doestraditionalmediaopenmicro—blogreallywantingtofindawayfordevelopment,orjusttopursuethefashion?Ifthiswayisfeasible，itisdeservedtotakearesearchofusingthenewformingoodway．TIlisarticleattemptstotakeareasonablede
5、fmitionofthemeaningandcharacteroftraditionalmedia’Smicro-blog，andpickupsomesamplesofSina-micro—blogandtraditionalmedia’Smicro—blogtotakeadeepanalysis．ThenitwilldiscussthevalueofitsdevelopmentadvantagesandtheproblemstofindausefulandgoodmeasllreS．Keywords
6、：micro-blog，traditionalmedia,traditionalmediamicro·blog,n目錄摘要???????????????????????????．．IABSTRA所??????????????????????????????????．¨目錄???????????????????????????????????．．川1．緒論??????????????????????????????????．11．1研究背景與意義????????????????????????11．1．
7、1融合——媒介發(fā)展的必然趨勢?????????????????11．1．2研究意義??????????????????????????11．2主要概念的界定與表述???????????????????．21．2．1微博???????????????????????????????????．．21．2．2微博的功能與傳播特性????????????????????31．2．3傳統(tǒng)媒體微博的內涵????????????????????一41．3相關研究的考察????????????????????????
8、??．61．4研究方法?????????????????????????．71．5研究創(chuàng)新點與不足之處???????????????????81．5．1創(chuàng)新點???????????????????????????．．81．5．2不足之處??????????????????????????．81．6論文結構安排????????????????????????????82．傳統(tǒng)媒體微博概述??????????????????????102．1傳統(tǒng)媒體微博的興
